Free trials fail when people forget they signed up and get surprised by a charge. For this app, I...Free trials fail when people forget they signed up and get surprised by a charge. For this app, I...
The network for creativity
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Free trials fail when people forget they signed up and get surprised by a charge.
For this app, I designed a transparent trial to paid flow. Before checkout, users see exactly what happens on day 1, day 6, and day 7, so nobody feels tricked when the charge hits.
I also worked on the paywall itself: clear benefits, a highlighted pricing tier with a visible discount, and a personalized avatar step earlier in onboarding to build identity before the ask.