Sal Vanegas

The Decisive Moment — Behind the Spec

Inspired by Nike's hyperrealistic photo and editorial style, this concept isolates a single moment before athletic greatness—where time stops and an athlete confronts their lifetime of effort.

THE IDEA: One second. A lifetime compressed...

"The Decisive Moment" — A 60-second Nike spec exploring frozen time before athletic greatness. Hyperrealistic cinematography generated in Morphic AI, edited and color-graded in DaVinci Resolve... "It only takes one second, but it takes a lifetime to get there."

I'm adding older portfolio work to my profile while working on a new showreel. With this project I was happy to diversify a bit from visual art and venture towards music production and sound design for an HBO comedy special. My friend Mike Etten and I produced the main theme and...

First of many this 2026 💸🎉