Muhammad Salman
Brand & visual identity designer for growing businesses
Brew Bites — Bakery Brand Identity & Packaging Design
Brew Bites is a cozy bakery brand specializing in rich, indulgent brownies and baked treats. I developed a complete visual identity system built around warmth, texture, and craft. The identity centers on a playful monogram logomark (BB) paired with a custom wordmark, set against a warm brown and cream color palette that reflects the brand's core product — chocolate. A clean typography system (primary display + secondary sans) supports the logo across all touchpoints. The identity was extended across real-world applications including coffee cups, staff aprons, kraft packaging bags, bakery boxes, and printed wax paper wraps — designed to feel handcrafted, premium, and instantly recognizable both in-store and online
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VitaminsPK — E-commerce Product Ad Design
A bold, high-impact promotional graphic designed for VitaminsPK, a health supplements brand. The layout uses a clean studio setup with four hero products — vitamin gummies, antioxidant tablets, B12, and glutathione capsules — arranged for maximum shelf appeal. Diagonal "Order Now" ribbon banners create urgency and guide the eye across the composition, while a bold "Fuel Your Health" headline anchors the message with a supporting tagline that speaks directly to the brand's core benefits: skin, bones, energy, and immunity.
Designed for use as a social media ad and website banner to drive direct orders.
Deliverables: Product ad creative, social media post, banner design.
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The Last Lantern — Book Cover Design
A moody, atmospheric hardcover design created for "The Last Lantern" by John White. The cover blends a cinematic ocean-shore scene with a lone figure holding a glowing lantern, set against a stormy green-toned sky to build tension and intrigue from the first glance. Bold condensed typography for the title contrasts against the soft, painterly background, while a subtle repeated wordmark pattern reinforces branding across the design.
Presented here as a realistic 3D hardcover mockup to showcase how the design translates to print — spine, cover, and dust jacket all styled consistently for a cohesive, professional finish.
Deliverables: Front cover, back cover, spine design, 3D print mockup.
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RUWAM — Logo & Brand Mark Design
A modern wordmark and icon system created for RUWAM, blending a sharp geometric monogram with elegant serif typography. The icon uses clean, angular linework to form a distinctive abstract "M" shape, designed to work as a standalone brand mark across app icons, packaging, and social avatars. Paired with a refined high-contrast serif typeface for the wordmark, the identity balances a bold, modern feel with timeless sophistication.
The logo was built to be fully versatile — shown here in both a light and dark (deep maroon) variation to demonstrate flexibility across different brand touchpoints, from print to digital.
Deliverables: Primary logo, icon mark, color variations, light/dark applications.
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