Salma El Zahar

I developed an Excel-based project tracking and reporting workbook to bring project status, milestones, timelines, budgets and resource information into one place. I organised the underlying data, calculated project completion and budget variances, and used formulas, PivotTables...

I analysed multi-channel marketing campaign data to evaluate campaign performance, spend, conversions and return on investment. I cleaned and structured the data, calculated key metrics including click-through rate, conversion rate and cost per acquisition, and used Excel...