I made an ad for a brand that didn't ask me to. Orphic Beauty has 730K followers and one product, a shimmer body oil that turns dark skin into something lit from inside. Their best reel has 86M views. It's a girl filming her own arm at 1am. I watched 40 of them before I...
A 15-second cinematic AI brand film created as a concept piece for Half Magic Beauty's Magic Drip Glitter Lip Gloss in shade "What's Your BFF", a milky baby-blue gloss with iridescent lilac reflex.
The concept treats the gloss as a sensory beauty montage: hyper-close-up product...
This project explores the idea of an AI generated character stepping into the role of a creator, starting from zero.
The concept was built around honesty and vulnerability instead of perfection. The character introduces herself by openly acknowledging that she is not an...