This project was inspired by the visual style and energy of Sabrina Carpenter, focusing on a confident, feminine, and slightly playful aesthetic.
The idea was to create a short visual piece featuring three distinct characters, each representing a different mood while still feeling part of the same world. Instead of telling a direct story, the focus was on attitude, presence, and visual rhythm, similar to how music videos build a vibe rather than a narrative.
I explored composition, lighting, and character styling to give each girl her own identity while maintaining a cohesive tone across the frames. The visuals lean into a pop inspired aesthetic that feels bold, expressive, and slightly stylized, with an emphasis on personality and confidence.
Using AI tools, I was able to experiment with multiple looks and moods quickly, allowing me to shape a cohesive visual concept that feels dynamic, modern, and made for social-first storytelling.
@LottieFiles hit me up to create five animations using their new Lottie Creator - an SVG animation tool with state machine capabilities, giving you the ability to make your animations interactive.
First one's a gradient stress test 🌈 I wanted to create a glass sphere that actually feels dimensional, with color shifting inside and outside as it rolls 🔮
Vector-based gradients are usually where things get messy - flat colors, harsh transitions, zero depth. So I layered multiple blurred color fields with varying transparencies to fake that soft, glowing quality you'd normally only get from raster work.
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.
I’ve been razzmatazzing and flibbertigibbeting with Claude Code and somehow ended up with a new yels.dev.
It finally feels like me: simple on the surface, slightly complicated underneath, and very much alive.
You can see who I am, what I do, the work behind Herodot, RaptorLabs, CyberLink Security and Solmint, plus a selection of projects I’ve built across AI, cybersecurity, Web3, product systems, education, archives, and experimental digital spaces.
The simple-on-the-surface, layered-underneath idea comes through so clearly in the presentation. I especially like how the project archive turns the site into something to explore rather than just a résumé of links.