Recently got interviewed by Breef alongside our brand strategist @Helen Heidel about getting to know your audience, building brands that actually connect with people, and why trying to appeal to everyone might be holding your brand back.
What if sharing your work was just part of making it?
I love the idea of building in public, but documenting the process can become a whole process of its own.
So I wanted to see if I could remove some of that friction by creating a work diary.
I’m experimenting with using AI...