Product Strategy Consulting

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Krisha Zagura

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About this service

Summary

Krisha offers comprehensive product strategy consultation, managing the entire lifecycle from concept to launch by integrating marketing, technology, and data insights based on business goals. Krisha partners with business leaders to understand the underlying needs and success metrics to suggest optimizations. Krisha's unique blend of expertise in marketing and digital product management provide an outstanding perspective into the Go-To-Market plan.

Process

Learn Project Details: I work with the stakeholders to understand the business goals and the current state of the project. I will also assess the data collection strategy for identifying success metrics and data analysis over time.

Identify Areas of Optimization: By identifying the business goals and the timeline of the project I can then work to understand the resourcing and the processes to recommend focus areas of consideration for improvement for the greatest impact. This will be dependent on the specifics of the project including timing, budget, resourcing and goals.

Suggest Areas of Improvement: Depending on the targeted goals: Revenue, Conversion, MAU Lift, Customer Acquisition, Unique Users, Reduced Churn, Subscription needs, I will recommend some tactics to improve the Go-To-Market plan.

Iterative Plan Over Time: The suggestions I will provide include an iterative plan over time that can be measured and improved to meet business goals.

What's included

Identify Areas of Optimization
Work with internal business unit to identify a Go-To-Market Strategy. Optimize current strategy with suggestions through SEO, Data, Funnel Conversion, Digital Marketing Best Practices, Product Processes for improving impact in the marketplace.
Build Plan for Reach
Identify levers that can be used for reach. Using analytics, data science, SEO, ASO, I will work to come up with a plan for strategic optimization.
Work with Stakeholders to Measure and Iterate
By implementing the suggested optimizations, I will work with stakeholders to measure and identify suggested strategic approaches over time to see iterate over time.

Skills and tools

Growth Marketer

Market Researcher

Business Strategist