UX Research and Data Synthesis

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Krisha Zagura

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About this service

Summary

I excel in user research and understand customer problems in depth. With 20 years of experience, I have broken down problems using qualitative and quantitative analysis to marry insights and determine what pain points must be resolved. I approach every problem with a customer-centric focus to identify how to approach the problem with the solution.

Process

Understanding the User Types and Segmentation: I typically work to understand the problem by interviewing the customer persona. Identifying the customer persona is critical to ensure you are working with the right customer segment to identify insights. Customer segmentation can be derived from your quantitative data or through your qualitative data based on customer interviews.
Setting up the Qualitative Methodology: It is important to take the time to understand the best methodology to derive insights. User interviews, user testing, panel interviews, and card sorting are all viable solutions depending on the audience, timing, and needs of the project.
Reach out to Candidates: Take the time to reach out to qualified candidates within the customer segment to see if they would be willing to participate in the customer interviews, panel, surveys, etc.
Interview Approach: Time is taken to provide the structure and questions needed for the interviews with the customer segment. Based on the project details and whether the project is new or existing, an interview structure and outline will be carved out to get the maximum value from the project.
Data Synthesis: Once the interviews are conducted and the qualitative data is documented, then the data can be synthesized to start outlining the themes and insights. From here, based on the collected data, the insights can be prioritized to determine what order of priority the issues should be tackled for a solution.
Prioritization: From the data that is synthesized, I will work to prioritize the findings as well as the areas that should be tackled first. I will come up with a list of features based on brainstorming conversations with the team to identify where to focus and what features can be leveraged to solve the pain points identified in the customer research.

FAQs

  • Can Further Detail be Provided from User Research?

    Yes, a roadmap can be created based on the synthesis derived from the user research. After coming up with the pain points and solutions to tackle these pain points as features, reduced steps in a flow, data analysis, additional roadmapping exercises can be provided to provide extra context.

  • Can I work with other stakeholders to define the roadmap and deiverables?

    Yes, the goal is to work with the stakeholders closest to the project who will be carrying this work forward. It is advised that when leading the project I work closely with a design and engineering counterpart to take on the next steps after the data synthesis to determine the action items.

What's included

  • UX Research and Customer Insights

    I understand how to understand the core of the problem to be solved. I have expertise in speaking with humans to understand pain points, dive into personal insights to empower human-centered design principles.

  • Customer Segmentation

    Based on the current data or current customer base, I will define the appropriate segmentation, inclusive of demographics and psychographics in order to ensure the appropriate target group is researched.

  • Qualitative Data Synthesis

    I understand how to take the insights from interviews, user testing feedback, and surveys to synthesize insights and prioritize the insights in order to identify features needed to solve a problem.

  • Quantitative Data Synthesis

    I can go deep into the data to understand user where the gaps may exist in the customer funnel. From customer churn, drops in funnel traffic, drops in conversion, I have expertise in data synthesis to further break down the problem. I can leverage both quantitative and qualitative insights.

  • Prioritized List Features to Resolve User Pain Points

    The result of the UX Research will provide a list of solutions to tackle the customer pain points found in the research and insights. This list will be prioritized based on the synthesis derived from the research conducted.

Skills and tools

Growth Marketer
Market Researcher
Business Strategist
Google Analytics
SEMrush
Tableau

Industries

Software

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