What's included

• UX Research

  I speak to your proposed target market to understand their pain points and collect qualitative insights. This group of customers is key to identifying with their needs and identifying features useful to solve their painpoints. I start with 10-15 customers which provides deep enough insights for repeated pattern of needs.

• Product/Market Fit

  I help your products market positioning. This includes identifying customer segments, customer personas to associate with your product, and understanding the TAM and the Beachead market.

• Competitive Analysis

  A competitive analysis with a feature matrix will be leveraged to understand the competition in the space and where the Value Proposition of your product stands out. I map out how your product compares to others in the marketplace based on features and competitive placement using pricing and value proposition.

• Value Proposition

  Build out the value proposition for the product. Understand and articulate the value for consumers and businesses that can be marketed.

• Persona Development

  I identify two key personas and include both demographic and psychographic information containing user needs, desires, and wants to identify with the target customer. Knowing who your customer is extremely important for marketing messaging, targeting, and deriiving the insights you need for your target market. This is the key group of customers to identify with over time and derive insights for your product.

• Marketing Strategy

  1. Mobile App Stores 2. Social Media 3. Email Marketing 4. Paid Advertising 5. Influencer Partnerships 6. Push Campaigns 7. Affiliate Marketing

• Launch Strategy

  * Pre-launch Teaser: Leverage social media teasers using Instagram, Facebook, and PPC. * Beta Testing: Invite a select group of users to test the app and provide feedback in order to optimize the current experience prior to launch. * Official Launch:Lead the launch announcement across all marketing channels simultaneously. This includes press release, social media channels, email campaigns, push campaigns, and paid advertising. * Post-launch Support: Include tutorials and FAQs to help users navigate the app. Educate customer service on the app features and provided them with a tutorial on the application features.

• Create a Measure Way to Track Performance KPIs

  List out tagging goals to collect performance metrics for the product utilizing Google Analytics, Looker, Amplitude or another analytics took of choice. * Add Top Pages to be Tagged * Include Links to be tagged for engagement Tracking * Include properties to have deeply defined performance metrics

• Indentify Performance KPI's Relevant to Business Goals

  Example KPI's and Benchmarks: * Number of app downloads * Daily active users * User retention rate * Churn rate * NPS: Customer satisfaction score

• Marketing Channels

  I optimize the product through SEO, Social, and app store listings with compelling descriptions and screenshots. I used SEO and ASO to identify areas we could raise the visbility of the app store presence. *Social Media: I worked with marketing to create short, engaging videos demonstrating app features and post on platforms like Instagram and TikTok. *Email Marketing: I partnered with marketing to send personalized emails to existing customers highlighting new features and benefits. *Paid Advertising: I worked with marketing to drive targeted ads on social media and search engines to reach potential users. Influencer Partnerships: I collaborated with financial influencers to showcase the app's benefits.

• Engagement and Retention Strategies

  Personalized Notifications: I work with marketing to identify and formulate plan for tailored push notifications about account activity and offers. In-app Tutorials: I work with marketing to walkthroughs for new features and suggestions on features that can be leveraged for marketing purposes or customer service. Customer Feedback: I work with marketing and Customer Service to collect and act on user feedback to improve the app. This includes customer service and app store reviews.