Essential Brand Identity launch by Bianca Santiago

Essential Brand Identity launch

Bianca Santiago

Contact for pricing

About this service

Summary

I offer a streamlined package designed to give your business a strong, cohesive visual identity. It’s not just logos — this includes essential brand elements like a logo design suite, color palette and typography system to help you present a professional and consistent look across all platforms — making it easier to connect with your audience and grow your presence. Perfect for small businesses or solo creatives who want a clean, usable identity fast.

Process

Initial Brand Questionnaire & Inspiration (Prior to the start date): We’ll begin with a kick-off discovery session to understand your vision, values, and objectives, through a quick brand questionnaire to understand about your brand and objectives. Once I have all the info I need about your business, I'll start with the moodboard development where I'll start collecting ideas for the brand logo, colours, typography, patterns or photography that translates your brand essence so that I can understand about the style you're looking for before I dive into the design development.

Design Development: After getting your approval on the initial brand moodboard, I'll start with the design phase, building up your brand essentials from scratch according to your business.

Presentation & Refinements: I'll present your brand identity design on a rich style-guide presentation, containing all the info collected through our questionnaire and moodboard session, together with mockups that will bring your brand to life across real-world applications so you can better visualize your brand identity applied to different application scenarios such as stationary, apparel, etc—according to your business needs. In this session, you'll have up to two rounds of revisions to make sure you're completely satisfied with the design.

Brand Style-Guide Sheet & Files Hand-off: Once everything is approved, I'll deliver your new identity into a one-page style-guide document, containing basic guidelines for proper logo usage, primary and secondary color palettes, typography hierarchy and pairings for brand consistency—and deliver all master files (vector, high-res, and web-ready formats), so you have everything you need to present and protect your brand.

*Please note you’ll receive a contract outlining our terms and conditions for review and signature before we begin.

FAQs

How long does the whole process take?
Typically up to 4 weeks, from the initial questionnaire to delivering the final files, depending on how quickly feedback is returned. If revisions or additional graphics are needed, the timeline may also extend slightly.
How many logo concepts will you present?
I’ll provide up to two distinct logo concepts based on your questionnaire responses and chosen moodboard, so you have a strong variety to choose from and with your feedback, we will arrive to one chosen concept fur further refinement and delivery.
How does the revision process work, and if I need more than two revisions?
To ensure you are completely satisfied with the final result and If needed, you'll have up to two free revision rounds where you will be able to provide your feedback and receive the updates necessary for the each brand asset (logo design suite, color palette, typography and brand elements). Extra rounds or new directions are billed at a fixed rate.
How can I best prepare for our discovery session to make the design process as smooth as possible?
For the discovery session, it's helpful to come with a clear idea of your brand vision, who your audience is, and any design preferences or inspiration you have in mind. The more context and direction you can share, the smoother the process will be and the better I can tailor the designs to fit your brand.
What types of files will I receive?
At the end of the project, you’ll receive your master logo files in vector and raster files, including AI and EPS formats, high-resolution PNG and JPG files, and web-optimized SVG or PDF versions, and a One-Page Brand Sheet Guide delivered in Figma and PDF, outlining proper logo usage, primary and secondary color palettes, your brand’s typography hierarchy and pairings as well as brand-in-use mockups.
Can I request additional deliverables?
Absolutely! Add-ons like extra social media kit, brand stationary, presentations, product labels, or extensive brand guidelines can be quoted separately.
If I already have existing brand elements, can you help with other designs?
Sure! I've also provided additional marketing collateral designs based on an existing branding from past clients of mine who wanted to expand their branding or do a reshape (e.g. the NZ Concepts rebranding project in the 'Example Projects' section below), so feel free to contact me for additional services, even if you already have an existing branding and just needs an update!
What if I need help after delivery?
I offer post-launch support to make sure your brand assets keep working smoothly for you. Whether you need small updates, new collateral, or just design advice as your brand grows, I’m happy to help. You can book one-off sessions or set up a simple retainer for ongoing support.

What's included

Discovery & Creative Direction
We kick things off with a deep-dive brand questionnaire to uncover your brand’s mission, audience insights and competitive landscape. From these findings, we define the brand’s visual direction prior to define the visual direction and design development.
Moodboard & Visual Direction*
Next, we translate strategy into inspiration. You’ll receive up to two curated moodboards showcasing color references, typography samples, photography styles and pattern concepts. You’ll select one to set the foundation for your brand’s look and feel.
Logo Design Suite*
Up to two initial logo concepts are developed, leading to a refined final Logo Suite that includes: a Primary Logo as the anchor of your identity, a Secondary Logo for flexible layouts, a Submark for compact spaces and a Favicon to cement your web presence—each asset delivered in AI, EPS, SVG, PNG, JPG and PDF formats.
Primary and Secondary Color Palette*
A cohesive color system will be created comprising your brand’s primary and secondary colors, along with corresponding digital and print values and suggested pairings to keep everything harmoniously.
Typography pairing + usage notes*
You’ll receive a simple, ready‑to‑use type system that covers everything from headlines and subheads to body copy, complete with real‑world usage examples. Recommendations may feature both free and premium fonts; procurement of paid fonts is the client's responsibility. A comparable free alternative will be provided if a premium font is suggested.
Brand Elements*
Custom brand elements like icons, patterns, or curated imagery designed to strengthen and enrich your visual identity.
One-Page Brand Guide Sheet + Brand-in-Use (Mockups)
You’ll receive a comprehensive Brand Guide Sheet that lays out exactly how to use every piece of your new identity — logo variations, color palette, typography system and any extra brand elements, in any context. The Brand Guide Sheet will also include polished Brand-in-Use mockups showing your brand in action across websites, social media, business cards and print materials, serving as a clear reference for consistent, on‑brand application according to your business nature.
Brand Assets Hand-off
You’ll receive a complete Brand Assets Hand-off, including all finalized files—PNG, SVG, PDF, EPS—organized and ready for immediate use across print and digital channels.
2 Revision rounds
You'll have up to two revision rounds to guarantee your satisfaction with the design outcome. Items marked with an asterisk (*) include up to two revision rounds based on your feedback, ensuring that all the visuals are aligned with your vision.

Example projects

LUMIÈRE — Brand Identity Design

NZ CONCEPTS — Rebranding + Print Collateral Design

BEAUTIBE — Branding & Packaging Design

Recommendations

(5.0)

Harji Singh • Azai Studios

Client • Aug 25, 2025

Recommended

Working with Bianca was a phenomenal experience. She understood the brief very well and was beyond accommodating when it came to showing design directions. Most importantly, which I think is the most valuable attribute for any designer, Bianca has a phenomenal taste. So we knew we were in the right hands when she was coming up with a visual identity.

Mia Assunção

Client • May 14, 2024

Recommended

I've been following Bianca on the Internet for a few years and have always appreciated her aesthetic sense and subtlety. My first contact with her work was through the visual identity of a mutual friend and at that moment I decided that Bianca was the professional who would bring Dama Floare's identity to life. I waited a few months until I was able to secure my work at Dama, but I was already anxious to share my decision with Bianca. When I finally called her to talk it was incredible, it seeme

Elisabeth Heller • ESHQI & co

Client • May 14, 2024

Recommended

Bianca’s work is outstanding and I’d wholeheartedly recommend her work to anyone seeking sleek, unique, and truly meaningful design. I have worked on 2 projects with Bianca and her designs are from the heart combined with diligent typographical and visual studies at the essence of every piece. Thank you Bianca - your communication and dedication to understanding your client are unparalleled and you are a joy to work with.

Skills and tools

Brand Design

Brand Strategist

Graphic Designer