Brand Strategy + Identity Design

Top Independent

Leanna Griffin

(6)

Starting at

5,000

About this service

Summary

Best if you've been in business for a few years. You're noticing a trend in your audience. You want to make sure you're speaking their language & communicating the right message.

The full branding package offers in-depth, custom, and strategic design to establish a powerful and unique brand identity that truly represents you and your business. We'll work together to craft a cohesive and memorable brand that sets you apart from the competition, with a deeper understanding of your business, audience, and industry.

Here's how we'll make it happen:

Onboarding: Pay your deposit, sign the contracts, submit your homework, and schedule your strategy call with me and my strategy assistant.

Strategy Call: We're going to dissect your target audience and brand values - this usually averages around 1.5-2.5 hours.

Brand Strategy: Based on what we gathered from the questionnaire, strategy session, and personal in-depth research. My strategy assistant & copywriter and I will put together a comprehensive brand strategy guideline for your brand. This will include your mission and vision statement, tone of voice, audience personas, and so much more along with a few creative directions and mood boards. We are really digging deep into your brand and the industry you're in. This takes about 7-10 business days depending on the business.

Design Phase: After the brand strategy is reviewed and you've approved your mood board - we'll move into the design phase. This phase typically takes 10-14 business days, depending on the project. During this phase, I'll design your logo suite, color palette, font hierarchy, patterns, etc. - your entire visual brand identity.

Presentation and Approval: Once the brand identity is designed, I'll present it to you for review and approval. We'll work together to refine the design if needed.

Final Files and Launch: After the brand identity is approved, I'll put together a guideline on how to use all of your assets and deliver your final files. About a week after approval, you'll be ready to launch your new and improved brand!

Please note that the total project cost will depend on your specific branding and web needs. Let's chat about your business and create a package that's tailored to your unique goals and budget.

Ready to elevate your brand with a strategic brand identity and custom visual design? Reach out today to get started!

What's included

Brand Strategy
Brand Reflection Form 2-3 Hours Strategy Call Brand Purpose and Story Brand Values Brand Tone of Voice Mission and Vision Statement Audience Analysis Target Audience Personas Industry Problems & Solutions Competitor Analysis and Placement Mood Boards and Creative Directions
Visual Brand Identity
Logo Suite (primary, secondary, and marks) Brand Marks Custom Brand Elements Brand Patterns 5 Instagram Highlight Covers Color Palette Guide Typography Hierarchy Social Media Direction Brand Identity Guidelines

Example projects

Flo Dispensary

Mohavan

OPE Organics

Recommendations

(5.0)

Ali Perkins • CultureRoad

Client • Aug 11, 2023

Recommended

Lee is such an amazing person to work with. She does such a good job of asking the right questions to truly understand what your vision is and making that come to life. The entire process from start to finish was so well organized!

Recommended

This is the second consecutive project working with Lee and she hit this one out of the park. She found a way to seamlessly marry our 2 brands together which is very hard to do.

Client • Sep 28, 2023

Recommended

Ali at CultureRoad hired Leanna and recommends working with them

Client • Feb 5, 2024

Katie Swanson

Client • Jun 8, 2023

Recommended

Katie recommends working with Leanna

Yasmin Neves

Client • Sep 29, 2022

Recommended

This is my second time working with Lee at Naturallee Designs; I'm sure it won't be the last. Lee is so talented at what she does, and she can create magic with minimal input from me. Lee can capture all of my needs and more! Thank you!

Recommended

Lee has an eye for creative detail with a magical touch.

Client • Oct 28, 2022

Recommended

There aren't enough words to describe how amazing Naturallee Designs are. After a full rebrand, it made sense to commission Lee to design and develop a whole new website. I trusted Lee 100% throughout the process and I'm so happy, thanks!

Client • Dec 2, 2022

Katy Jane Kumar

Client • Sep 21, 2022

Recommended

Lee is a master! She created the brand identity for my husband's business and I was so impressed I hired her to overhaul my brand, giving me a beautiful new look that I'm so excited to share with the world. I loved working with her!

Adara McCormick

Client • Aug 8, 2022

Recommended

Leanna went above and beyond to bring my vision to life and create a brand that is so unique to me. With me not being a creative, she was able to read my mind after our initial discussion and make suggestions throughout the process I hadn’t even thought of. I am so happy with my results and couldn’t recommend Leanna enough!

Duration

6-8 weeks

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist