Brand Identity Design for Service Providers and Female Founders
Starting at
$
3,000
About this service
Summary
Process
FAQs
Where can I see real work / case studies?
I’ve got full case studies and before/after projects on my site, naturalleecreative.com and my Instagram @naturalleecreative. Feel free to check them out to see how I help vacation-town founders get booked.
How long does this take?
Delivery times range from 10–14 days depending on your package and communication speed. Timing starts after you approve the creative direction. You can expect to see your creative direction within 3-5 business days of submitting your brand reflection form. Total time for a start to end project averages about 3-5 weeks depending on what is required.
Can you also build my website?
Yes! Check my Website Design gig on my profile or view case studies on my website, naturalleecreative.com to see examples and packages.
Do you use Ai to design?
No—I do the design work myself. I may use mood boards for inspiration, but every logo, color palette, and design is hand-crafted by me.
What's included
Logo Suite
Includes your primary, secondary, submark, and logo mark.
Brand Reflection Form
A thoughtful questionnaire that helps uncover your brand’s personality, values, and vision before we begin designing.
Creative Direction
A curated concept board showcasing your visual direction: colors, typography, imagery, and style inspiration, to guide your brand’s look and feel.
Color Palette
A strategic set of colors chosen to reflect your brand mood, audience, and personality across all visuals.
Font System
A cohesive typography setup featuring headline, body, and accent fonts for consistent messaging and style.
Brand Marks
Custom supporting icons or illustrations that complement your logo suite and elevate your brand presence.
Logo Pattern
A repeating design element (inspired by your logo or icons) for subtle texture on packaging, backgrounds, and marketing materials.
Brand do's & dont's
A quick visual reference that outlines best practices for using your brand elements consistently.
Photo Direction
Guidance for selecting or capturing brand-aligned photos.
Mockups
Realistic previews of your branding so you can see it in action.
Brand book with guidelines
A comprehensive, easy-to-follow document that ties everything together.
Final Files
Organized export of all logo variations and assets in print and digital formats (PNG, SVG, PDF, EPS).
2 Revisions
Up to two refinement rounds to ensure your brand feels aligned, intentional, and ready to launch.
Example projects
Recommendations
(5.0)
Client • Aug 11, 2023
Recommended
Lee is such an amazing person to work with. She does such a good job of asking the right questions to truly understand what your vision is and making that come to life. The entire process from start to finish was so well organized!
Recommended
This is the second consecutive project working with Lee and she hit this one out of the park. She found a way to seamlessly marry our 2 brands together which is very hard to do.
Client • Sep 28, 2023
Recommended
Ali Perkins at CultureRoad hired Leanna and recommends working with them
Client • Feb 5, 2024
Client • Jun 8, 2023
Recommended
Katie Swanson recommends working with Leanna
Client • Sep 29, 2022
Recommended
This is my second time working with Lee at Naturallee Designs; I'm sure it won't be the last. Lee is so talented at what she does, and she can create magic with minimal input from me. Lee can capture all of my needs and more! Thank you!
Recommended
Lee has an eye for creative detail with a magical touch.
Client • Oct 28, 2022
Recommended
There aren't enough words to describe how amazing Naturallee Designs are. After a full rebrand, it made sense to commission Lee to design and develop a whole new website. I trusted Lee 100% throughout the process and I'm so happy, thanks!
Client • Dec 2, 2022
Client • Sep 21, 2022
Recommended
Lee is a master! She created the brand identity for my husband's business and I was so impressed I hired her to overhaul my brand, giving me a beautiful new look that I'm so excited to share with the world. I loved working with her!
Client • Aug 8, 2022
Recommended
Leanna went above and beyond to bring my vision to life and create a brand that is so unique to me. With me not being a creative, she was able to read my mind after our initial discussion and make suggestions throughout the process I hadn’t even thought of. I am so happy with my results and couldn’t recommend Leanna enough!
Duration
4 weeks
Skills and tools
Brand Design
Brand Strategist
Creative Director
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Notion
Industries