During this initial phase, I seek to clarify project goals, user needs, and business objectives by conducting stakeholder interviews and evaluating existing site structures. I provide a succinct project brief outlining objectives, a visual sitemap, and clear success metrics to guide the rest of the design process.

Next, I develop wireframes and high-fidelity mock-ups in Figma and/or Framer, rapidly iterating on layout, interactions, and aesthetics based on real user feedback. I deliver Figma layouts and interactive Framer prototypes that demonstrate core site flows, convey the overall brand aesthetic, and refine the user interface for final development.

Finally, I implement the approved Framer designs, ensuring the site’s performance, responsiveness, and a seamless launch experience. I hand off a fully deployed website that aligns with the Framer design specifications, backed by a launch plan and ongoing optimisation recommendations. With non-Framer designs the Figma file can be handed over for development with external or internal teams.