What's included

• Understand Phase

  During this phase we will seek to understand your objectives, intentions your brand, all while we gather insight about intended users. The amount of time needed on understanding stated goals and research depends on the complexity of the project. Learning about the technical requirements and hearing from any external development partners is also useful at this stage. The outcomes, and complexity, from this phase depends on the needs of the project. Typically it will involve workshops and some level of qualitative and/or quantitive research, flows, mapping and information architecture and tree testing.

• Explore Phase

  Based on a solid foundation of understanding the business objectives and users needs / exceptions. We seek to leverage this insight to develop low-fidelity wireframes, we work with stakeholders and the findings from the previous phase to validate our design approach. Wireframe and prototype fidelity can be fine tuned to make sure there's clarity for stakeholders. If we're working with external development team, we also want to make sure the approach is consistent with the tech stack being used. The outcome from this phase is a low-fidelity and/or high-fidelity prototype. Typically this will look like a wireframe, and can also included more detailed functional prototypes depending on the needs of the project. If needed we also will conduct further validation with A/B testing and other UX testing methodologies.

• Materialise Phase

  Here we begin to work from the wireframes to build out the designs towards final production. We gravitate towards using Figma for this phase, other design software can be used if this aligns better with your internal requirements. Production will normally go through stakeholder reviews, normally one or two rounds are required to make sure all feedback and quality assurance is integrated. Final handoff will see the Figma file transferred to the client, any stock assets can also be transferred for use by the customer.