Product Design

pro

Richard Nash

(7)

Starting at

100

/hr

About this service

Summary

My approach to design combines strategy, functionality and aesthetics, delivering results that exceed user and business expectations. By helping stakeholders to understand their problems; aligning user needs with business objectives, we work to discover the right solutions.

Product design goes beyond UI and UX adopting a holistic approach that combines business objectives, market insights, and user research to create truly impactful digital products. Through an integrated, strategy-first mindset, ensuring each solution is both visually engaging and delivers measurable results for its clients.

I love working with clients, and their respective stakeholders, to understand and discover how we can solve complex questions. Working within cross-functional framework to help craft systems that align around business, tech, and most importantly help bring these services and systems to the intended users in a way that helps both users and the business succeed.

Process

☺️ 1. Empathise

Cultivate a genuine, empathetic understanding of the people and contexts you are designing for. Rather than making assumptions, spend time observing users in their real-world environments, conducting interviews or focus groups, and gathering qualitative and quantitative data. The goal is to reveal the deeper motivations, emotions, and pain points that users experience, paving the way for meaningful design opportunities.

Typical Methods:

User Research (interviews, observations, surveys), Competitive Analysis, Stakeholder Interviews, Empathy Mapping, Persona Creation.

🧩 2. Define

Synthesise all the information obtained during the Empathise stage to pinpoint the most critical problems and frame them clearly. By clustering your findings, identifying patterns, and translating insights into actionable statements, you establish a precise focus for the design challenge. This clarity ensures that subsequent design efforts remain aligned with user and business needs, preventing misinterpretation or scope creep.

Typical Methods:

Problem Definition & Statements, Affinity Diagrams, Theme Identification, User Journey Mapping, User Goals / Jobs-to-be-Done, Problem Prioritisation.

💡 3. Ideate

Generate a wide range of imaginative and innovative ideas that could potentially address the defined problem. This stage encourages teams to step outside conventional thinking and embrace divergent exploration before converging on the most promising concepts. By prioritising quantity at the outset, you ensure that no potential solution is overlooked.

Typical Methods:

Brainstorming (e.g., “How Might We…” sessions), Sketching & Rapid Ideation, Conceptual Workshops, Co-creation Sessions with Stakeholders.

⚙️ 4. Prototype

Transform the most viable ideas into tangible representations, such as wireframes or interactive prototypes, to quickly test assumptions and gather early feedback. Prototyping enables you to move from abstract concepts to practical iterations. It also allows you to fail fast and cheaply, ensuring that you refine ideas based on real-world insights rather than guesswork.

Typical Methods:

Low to Mid-fidelity wireframing (paper or digital), Clickable Prototypes, Rapid Prototyping Tools (Figma, Sketch, etc.), Interactive Mock-ups (Framer).

💻 5. Validate

Assess the effectiveness, usability, and overall appeal of your prototypes through rigorous testing with real or representative users. This stage is critical for identifying strengths and weaknesses, highlighting what resonates with users and what needs further improvement. Insights gleaned from testing drive iterative refinements, enabling you to refine the solution to meet both user needs and business goals.

Typical Methods:

Usability Testing (remote or in-person), A/B Testing, User Interviews & Surveys with Prototypes, Iterative Feedback Loops.

🚀 6. Implement

Translate the refined solution into a fully functional product or service that can be deployed in the market or organisation. This involves close collaboration with development teams, quality assurance, and other stakeholders to ensure a seamless handover from design to delivery. The solution is then launched, monitored, and continuously optimised based on real-world performance and user feedback.

Typical Methods:

Development Handoffs (Design Systems, Style Guides, Specifications), Collaborative Iteration with Engineering & QA, Launch Planning & Ongoing Optimisation.

FAQs

How long does it take?
Each project is different, based on your needs, complexity and budget. The approach and cadence of work is defined by these alongside any other project or timeline considerations.

What's included

📚 Discovery & Research
Summaries of user interviews, surveys, observations, stakeholder insights, competitive positioning, and empathy maps identifying core user motivations and pain points.
💎 Strategy & Definition
Concise problem statements, in-depth personas, user journey maps, and a high-level roadmap outlining how the product will meet user needs and deliver business value.
⚡️ Ideation & Prototyping
A collection of preliminary design concepts, wireframes, clickable prototypes, and concept presentations that illustrate potential design directions.
✏️ Testing & Validation
Detailed usability test reports, A/B test results, user feedback summaries, and a prioritised refinement backlog based on collected data.
🎨 Implementation
Final UI designs, a fully documented design system, development-ready assets and guidelines, and a strategic launch and optimisation plan.

Example projects

Derwent London: Network One

Revance: Compliance Platform

Meta: Creators of Tomorrow

Recommendations

(5.0)

Mark Dunbavan • Stack Studio Ltd

Client • Jan 17, 2025

Recommended

So me and Richard were in the same agency for 2 years, Midnight Agency. We worked on various projects together and Richard was the lead UI architect on all of them. He is thorough and questions things to get to the bottom of the problem that is being solved. We worked on 2 large projects that involved deep UI and Richard was a huge influence on the direction of how the project was built and the tools we used to build it.

Ben Coleman • WWF-UK

Client • Jan 3, 2025

Recommended

An expert in UI and UX design, Richard is my go to digital designer. Richard worked with WWF-UK to create the design and development of the mobile-first website for Sir David Attenborough's Netflix documentary film 'A Life On Our Planet'. Richard possesses an outstanding ability to understand user needs and translate them into intuitive, seamless designs. What sets Rich apart is his collaborative mindset and ability to communicate complex ideas effectively. I would highly recommend!

Eileen C • Poly Studios

Client • Dec 11, 2024

Recommended

Richard is a great designer, understood our complicated style requirements and delivered earlier than expected!

Recommended

Eileen at Poly Studios hired Richard and recommends working with them

Client • Dec 23, 2024

Simon Rupniak • Lima Delta

Client • Sep 24, 2024

Recommended

I've worked with Richard at several creative agencies over the years including Lima Delta. Over that time we've worked together on a wide variety of projects from pitches and proposals through to the gritty phases of production and implementation. He has always set himself apart as a source of valuable knowledge and advice as well as being an amazing creative talent. I've always trusted him to do high quality creative work and continue to do so!

Lisa Zibamanzar

Client • Sep 19, 2024

Recommended

It's always a huge pleasure working with Rich. Whenever we do have the opportunity to collaborate, I always come away feeling inspired by his creativity and knowledge. If I'm looking for fresh ideas and insight on a project I'm working on, Rich is always the first person I reach out to! He always approaches projects with such professionalism, attention to detail, and incredible creative flair. On top of his excellent skillset, he's driven by great values, and is an awesome human.

Stephanie Ireland • Midnight Agency

Client • Oct 6, 2023

Recommended

I worked with Richard to design and build a standalone editorial platform for Meta to promote content creators across Europe, the Middle East, Africa, and the Asia-Pacific region. With his UX insights, Richard skilfully crafted an interface that beautifully showcased the content of 200 diverse creators from Instagram and Facebook across 23 markets. His ability to embrace challenges, adapt to different languages and requirements, and collaborate seamlessly with the team made a lasting impression.

Skills and tools

UX Designer

Product Designer

UI Designer