What did your brand post on Instagram in the aftermath of the George Floyd protests? ⬛️

Was your strategy to re-share and uplift Black voices, write your own original addressing of police violence and reiterate your values, post a black square, or maybe say nothing at all? These are the types of questions I will help you answer, taking your brand's ethos, social values, and public perception into account. I can create a strategy for what types of social initiatives your brand publically speaks to and the language toolbox that you'll draw from to create that messaging. I can write these for you, or set up your in-house Copywriter with a customized social strategy to draw from.

Why me? My degree is in Women & Gender Studies (WGS), and my passion is communicating social values 💪

My college campus in San Francisco was a hub of radical thought that felt much like a physical manifestation of social media spaces, wherein one ill-placed adjective could ignite a social movement. Informed by these experiences, I understand how to navigate these tough conversations—to know when listening is more powerful than speaking, and when good intentions are enough to wreak bad outcomes.

I've worked in the nonprofit space fighting for reproductive freedom and women's empowerment. I've studied & been inspired by Feminist Theory, Critical Race Theory, and Queer Theory. And I write honest, socially aware, well-informed copy that transforms a brand's clunky intentions into thoughtful community conversations.

From both an academic perspective and implicit understanding of Gen Z/Millennial culture, I'm uniquely qualified to anticipate the pulse of social justice messaging. Particularly on Instagram, where I've spent the past decade both personally and professionally observing what these generations desire & demand in order to truly believe and buy into your brand's messaging.

Articles, like this one from Marketing Drive, show that Gen Z and younger Millennials tend to expect authenticity and social promises from brands before they spend their money. If brand's want to maintain relevance, they need to start:

I know how young people are speaking about these topics in social media spaces, and how important it is to not only speak to the issues they're passionate about, but to do so in a transparent & trustworthy way. This generation sees through lazy attempts to appease watered-down social movements and "benevolent" CEOs. This is where I can help!

📲 Contact me for pricing

I offer these services based on your precise needs! Contact me here or by email at emily.watterson@gmail.com to discuss scope & pricing.

Retainer: Monthly fee for Consulting + Writing services whenever you need me

Hourly: Need to pick my brain on a particular issue? I offer an hourly rate for Consulting + Writing