🗓 When: August 2021

👤 Client: Interlude Creative Studios, Los Angeles CA

❓ Asks: For their inaugural online course 〰Freelancing 101〰 the client wanted to maintain an approachable voice, as a key focus of Interlude is to serve a community of creative freelancers finding their footing. While the industry can be rife with disingenuous intentions, Interlude's strength as an agency (aside from its beautiful work) is its transparency and genuine desire to see other creatives in the freelance world survive and prosper.

💡 Insights: When I first consulted with the Creative Director, I was excited by her rawly passionate ideas about helping others in her position succeed in the things they're most passionate about creatively. In a course packed with an abundance of knowledge, great tips, and motivational mantras, this course needed a little enhancement for clarity. Using a heavy-handed approach to syntax restructuring, I helped the client condense her ideas so that the delivery is sure to stick a landing for beginners and experts alike. I edited 8 lessons consisting of roughly 800 words each.

🔗 Link