Product analytics full package(Recommended for Saas)

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HICHEM BENNACEUR

5

(3)

Contact for pricing

About this service

Summary

The Product Analytics Full Package offers a comprehensive solution for businesses looking to optimize their product performance through advanced analytics. By implementing top-tier tools like Posthog, Amplitude, and Mixpanel, I provide detailed event tracking and reporting, enabling you to define and monitor essential product metrics throughout various user journeys. What sets me apart is my technical expertise and T-shaped skills, allowing me to seamlessly integrate strategy with execution, ensuring that your analytics setup not only captures valuable data but also drives actionable insights for continuous improvement.

Process

Step 1: Initial Consultation
Objective: Understand the client's specific goals, product features, and current analytics setup.
Activities: Conduct a discovery meeting to gather information about existing tools, key performance indicators (KPIs), and desired outcomes.
Step 2: Tool Selection and Setup
Objective: Choose the most suitable analytics tools (Posthog, Amplitude, Mixpanel) based on client needs.
Activities:
Set up accounts for the selected tools.
Configure initial settings to align with the client's product and data requirements.
Step 3: Event Tracking Implementation
Objective: Develop a comprehensive event tracking plan to capture critical user interactions.
Activities:
Identify key events to track (e.g., clicks, page views, feature usage).
Implement tracking codes in the product to ensure accurate data collection.
Step 4: Definition of Key Product Metrics
Objective: Establish essential metrics that reflect product performance and user engagement.
Activities:
Collaborate with the client to define metrics such as retention rates, conversion rates, and engagement scores.
Ensure alignment with business objectives for actionable insights.
Step 5: User Journey Mapping
Objective: Analyze user journeys to understand how users interact with the product.
Activities:
Map out different user paths from entry to conversion.
Identify critical touchpoints and potential drop-off areas throughout the journey.
Step 6: Drop-off Detection Analysis
Objective: Pinpoint where users are leaving the product experience.
Activities:
Utilize analytics data to analyze drop-off points at various stages of the user journey.
Provide actionable insights to improve retention and conversion rates.
Step 7: Custom Reporting Dashboards
Objective: Create dashboards that visualize key metrics for easy monitoring.
Activities:
Develop tailored dashboards in the selected analytics tools.
Ensure that reports highlight essential insights and trends for decision-making.
Step 8: Documentation and Training
Objective: Equip the client with knowledge on using the analytics setup effectively.
Activities:
Provide comprehensive documentation detailing the setup process, metrics tracked, and how to interpret data.
Conduct training sessions for the client’s team on using analytics tools and dashboards.
Step 9: Ongoing Support and Optimization (Optional)
Objective: Offer continued assistance in analyzing data trends and optimizing analytics usage.
Activities:
Schedule periodic check-ins to review performance metrics.
Provide recommendations for adjustments based on evolving product features or business needs.

What's included

  • Strategic choice and implementation of analytics tools

    The Product Analytics Full Package is designed to empower businesses with deep insights into user behavior and product performance. By implementing leading analytics tools like Posthog, Amplitude, and Mixpanel, this package enables precise tracking of user interactions and key product metrics. We define and monitor essential metrics throughout different user journeys, helping to identify drop-offs at various stages. This comprehensive approach not only enhances your understanding of user engagement but also drives informed decision-making to optimize your product for success.

  • Event tracking setup based on different user journey stages

    Establish comprehensive event tracking to capture critical user interactions, including clicks, navigation paths, and feature usage, ensuring a complete view of user engagement.

  • Definition of Key Product Metrics

    ollaborate with your team to identify and define the main product metrics that align with your business objectives, such as retention rates, conversion rates, and feature adoption.

  • User Journey Mapping

    Analyze different user journeys to understand how users interact with your product from start to finish, identifying key touchpoints and potential drop-off areas.

  • Drop-off Detection Analysis

    Utilize analytics data to pinpoint where users are dropping off during their journey, providing actionable insights to improve retention and conversion rates.

  • Custom Reporting Dashboards

    Create tailored dashboards that visualize key metrics and insights, making it easy for your team to monitor performance and make data-driven decisions.

  • Documentation and Training

    Provide comprehensive documentation detailing the setup process and metrics tracked.

  • Ongoing Support and Optimization (Optional)

    Offer continued assistance in analyzing data trends and optimizing the analytics setup as your product evolves, ensuring sustained growth and insights.

Example projects

Fix analytics stack for Visotrust US based Saas company

Recommendations

(5.0)

Nazim Zidi • Antler

Client • Oct 27, 2024

Recommended

I highly recommend Hichem Bennaceur for his expertise in conversion tracking and analytics implementation. His knowledge in these areas is extensive, and he consistently applies this to deliver tangible results. In our discussions about analytics, growth, and entrepreneurship, Hichem has always provided valuable insights. His approach is both professional and thorough, which reflects in the quality of his work. Hichem is not only an expert in his field but also a hardworking and dedicated prof

Nick Lopez

Client • Oct 25, 2024

Recommended

I worked with Hichem on implementing our GA4 setup and advanced event tracking for a pharmaceutical brand, and I couldn't be happier with the results. His attention to detail throughout the entire process, from implementation to quality assurance, as well as smooth communication ensured everything was flawlessly executed. The documentation he provided for the analytics and event tracking setup was thorough and easy to follow, making it a breeze for our team to utilize. I highly recommend Hichem!

Recommended

"Hichem is a remarkable analytics and conversion tracking expert. His ability to quickly diagnose and resolve complex issues is impressive; he fixed a significant tracking problem for us in no time. His positive contribution enhanced our operations at Digital Position. I highly recommend him for any business looking to boost their analytics capabilities."

Skills and tools

Marketing Analytics Specialist
Product Analyst
Product Strategist
Amplitude
Google Analytics
Google Tag Manager
Mixpanel
PostHog

Industries

Education
EdTech
SaaS

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