Web an analytics Full package(Audit to Quality assurance)

pro

HICHEM BENNACEUR

5

(3)

Contact for pricing

About this service

Summary

I offer a comprehensive Web Analytics Audit and Implementation service that helps businesses optimize their data collection and analysis processes. By conducting a thorough audit, implementing precise event tracking, and providing detailed documentation, I ensure that your analytics framework is both robust and actionable. What makes me unique is my technical background and T-shaped skills, allowing me to seamlessly blend strategic insights with hands-on execution, empowering your team to leverage data effectively for growth.

Process

Step 1: Initial Consultation
Objective: Understand the client’s business goals, current analytics setup, and specific needs.
Activities: Conduct a discovery meeting to gather information about existing tools, key performance indicators (KPIs), and desired outcomes.
Step 2: Comprehensive Web Analytics Audit
Objective: Assess the current analytics framework for effectiveness and accuracy.
Activities:
Review existing tracking codes, data collection methods, and reporting structures.
Identify gaps, inaccuracies, and areas for improvement.
Provide a detailed audit report with findings and recommendations.
Step 3: Strategy Development
Objective: Create a tailored plan for event tracking implementation based on audit findings.
Activities:
Define key user interactions to track (e.g., clicks, form submissions).
Align tracking strategy with business goals and KPIs.
Step 4: Event Tracking Implementation
Objective: Set up event tracking across the website.
Activities:
Develop and deploy tracking codes for identified events.
Ensure proper integration with existing analytics tools (e.g., Google Analytics, Tag Manager).
Step 5: Documentation of Event Tracking
Objective: Provide clear guidelines for the implemented tracking system.
Activities:
Create comprehensive documentation that includes:
Descriptions of each tracked event
Data layer variables used
Instructions for future reference and maintenance
Step 6: Quality Assurance Testing
Objective: Verify that all event tracking is functioning correctly.
Activities:
Conduct rigorous testing to ensure events are firing as intended.
Check data accuracy in reports and dashboards.
Address any discrepancies or issues identified during testing.
Step 7: Final Review and Client Training
Objective: Ensure the client is equipped to use the new analytics setup effectively.
Activities:
Present findings from the audit and implementation process.
Provide training sessions for the client’s team on navigating the analytics tools and interpreting data.
Step 8: Ongoing Support (Optional)
Objective: Offer continued assistance to optimize analytics usage over time.
Activities:
Provide periodic check-ins to review analytics performance.
Offer additional training or adjustments based on evolving business needs.
This structured process ensures a comprehensive approach to enhancing your web analytics capabilities, ultimately driving better decision-making and business growth.

What's included

  • Comprehensive Web Analytics Audit

    A thorough review of your current web analytics setup, including data collection methods, tagging structures, and reporting processes. This audit identifies gaps, inaccuracies, and opportunities for improvement to ensure that your analytics framework is robust and aligned with your business goals. I did that for companies like: Visotrust(Saas), Doman learning(Education), and +7 clients of the From the future agency.

  • Event Tracking Implementation

    evelopment and deployment of customized event tracking across your website. This includes defining key user interactions, such as button clicks, form submissions, and video plays, to capture meaningful data that reflects user behavior and engagement.

  • Documentation of Event Tracking

    Rigorous testing of the implemented event tracking to ensure accuracy and reliability. This involves verifying that all events are firing correctly, data is being captured as intended, and reports reflect true user interactions. Any discrepancies will be addressed promptly to maintain data integrity.

Example projects

Fix analytics stack for Visotrust US based Saas company

72 Google analytics migration from implementation to QA

67% Conversion rate increase for E-commerce in Education sector

Recommendations

(5.0)

Nazim Zidi • Antler

Client • Oct 27, 2024

Recommended

I highly recommend Hichem Bennaceur for his expertise in conversion tracking and analytics implementation. His knowledge in these areas is extensive, and he consistently applies this to deliver tangible results. In our discussions about analytics, growth, and entrepreneurship, Hichem has always provided valuable insights. His approach is both professional and thorough, which reflects in the quality of his work. Hichem is not only an expert in his field but also a hardworking and dedicated prof

Nick Lopez

Client • Oct 25, 2024

Recommended

I worked with Hichem on implementing our GA4 setup and advanced event tracking for a pharmaceutical brand, and I couldn't be happier with the results. His attention to detail throughout the entire process, from implementation to quality assurance, as well as smooth communication ensured everything was flawlessly executed. The documentation he provided for the analytics and event tracking setup was thorough and easy to follow, making it a breeze for our team to utilize. I highly recommend Hichem!

Recommended

"Hichem is a remarkable analytics and conversion tracking expert. His ability to quickly diagnose and resolve complex issues is impressive; he fixed a significant tracking problem for us in no time. His positive contribution enhanced our operations at Digital Position. I highly recommend him for any business looking to boost their analytics capabilities."

Skills and tools

Digital Marketer
Marketing Analytics Specialist
Data Analyst
Google Analytics
Google BigQuery
Google Tag Manager
Hotjar
Mixpanel

Industries

EdTech
Education
SaaS

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