Web an analytics Full package(Audit to Quality assurance)
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About this service
Summary
I offer a comprehensive Web Analytics Audit and Implementation service that helps businesses optimize their data collection and analysis processes. By conducting a thorough audit, implementing precise event tracking, and providing detailed documentation, I ensure that your analytics framework is both robust and actionable. What makes me unique is my technical background and T-shaped skills, allowing me to seamlessly blend strategic insights with hands-on execution, empowering your team to leverage data effectively for growth.
Process
Step 1: Initial Consultation
Objective: Understand the client’s business goals, current analytics setup, and specific needs.
Activities: Conduct a discovery meeting to gather information about existing tools, key performance indicators (KPIs), and desired outcomes.
Step 2: Comprehensive Web Analytics Audit
Objective: Assess the current analytics framework for effectiveness and accuracy.
Activities:
Review existing tracking codes, data collection methods, and reporting structures.
Identify gaps, inaccuracies, and areas for improvement.
Provide a detailed audit report with findings and recommendations.
Step 3: Strategy Development
Objective: Create a tailored plan for event tracking implementation based on audit findings.
Activities:
Define key user interactions to track (e.g., clicks, form submissions).
Align tracking strategy with business goals and KPIs.
Step 4: Event Tracking Implementation
Objective: Set up event tracking across the website.
Activities:
Develop and deploy tracking codes for identified events.
Ensure proper integration with existing analytics tools (e.g., Google Analytics, Tag Manager).
Step 5: Documentation of Event Tracking
Objective: Provide clear guidelines for the implemented tracking system.
Activities:
Create comprehensive documentation that includes:
Descriptions of each tracked event
Data layer variables used
Instructions for future reference and maintenance
Step 6: Quality Assurance Testing
Objective: Verify that all event tracking is functioning correctly.
Activities:
Conduct rigorous testing to ensure events are firing as intended.
Check data accuracy in reports and dashboards.
Address any discrepancies or issues identified during testing.
Step 7: Final Review and Client Training
Objective: Ensure the client is equipped to use the new analytics setup effectively.
Activities:
Present findings from the audit and implementation process.
Provide training sessions for the client’s team on navigating the analytics tools and interpreting data.
Step 8: Ongoing Support (Optional)
Objective: Offer continued assistance to optimize analytics usage over time.
Activities:
Provide periodic check-ins to review analytics performance.
Offer additional training or adjustments based on evolving business needs.
This structured process ensures a comprehensive approach to enhancing your web analytics capabilities, ultimately driving better decision-making and business growth.
What's included
Comprehensive Web Analytics Audit
A thorough review of your current web analytics setup, including data collection methods, tagging structures, and reporting processes. This audit identifies gaps, inaccuracies, and opportunities for improvement to ensure that your analytics framework is robust and aligned with your business goals. I did that for companies like: Visotrust(Saas), Doman learning(Education), and +7 clients of the From the future agency.
Event Tracking Implementation
evelopment and deployment of customized event tracking across your website. This includes defining key user interactions, such as button clicks, form submissions, and video plays, to capture meaningful data that reflects user behavior and engagement.
Documentation of Event Tracking
Rigorous testing of the implemented event tracking to ensure accuracy and reliability. This involves verifying that all events are firing correctly, data is being captured as intended, and reports reflect true user interactions. Any discrepancies will be addressed promptly to maintain data integrity.
Example projects
Skills and tools
Industries
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