Comprehensive Marketing Consultancy for SaaS and EdTech

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About this service

Summary

offer a comprehensive Marketing Consultancy service tailored specifically for SaaS and EdTech businesses, focusing on a detailed breakdown of user journeys and data-driven strategies to boost conversion rates. My unique blend of expertise in growth marketing for SaaS and conversion rate optimization for e-commerce allows me to not only strategize but also assist in implementing the necessary tools and processes with guarantees once I understand your full context.

Process

1- Initial Consultation
Understand the client's business goals, target audience, and current marketing efforts through a discovery meeting.
2- User Journey Analysis
Conduct a thorough breakdown of the user journey to identify key touchpoints and areas for improvement.
3- Strategy Development
Develop a comprehensive, data-driven marketing strategy that focuses on increasing conversion rates across all stages of the user journey.
4- Implementation Planning
Create detailed plans for implementing growth marketing strategies for SaaS and CRO techniques for e-commerce businesses.
5- Tools Selection and Integration
Recommend and assist in the implementation of necessary marketing tools that align with the strategy, ensuring processes are established for effective execution.

What's included

  • User Journey Breakdown

    A detailed analysis of the user journey for SaaS and educational businesses, identifying key stages and touchpoints to understand user behavior and engagement.

  • Data-Driven Strategy Development

    Creation of a complete, data-driven marketing strategy aimed at increasing conversion rates. This strategy will include actionable insights tailored to your business model and target audience.

  • Growth Marketing Recommendations

    A set of tailored growth marketing strategies specifically designed for SaaS businesses, focusing on customer acquisition, retention, and upselling opportunities.

  • CRO Implementation Plan for E-commerce

    A comprehensive plan for implementing conversion rate optimization techniques in e-commerce settings, including A/B testing, user experience enhancements, and funnel analysis.

  • Tools and Process Implementation

    Assistance in selecting and implementing necessary marketing tools and processes to support the proposed strategies, ensuring a seamless integration into your existing workflows.

Recommendations

(5.0)

Nazim Zidi • Antler

Client • Oct 27, 2024

I highly recommend Hichem Bennaceur for his expertise in conversion tracking and analytics implementation. His knowledge in these areas is extensive, and he consistently applies this to deliver tangible results. In our discussions about analytics, growth, and entrepreneurship, Hichem has always provided valuable insights. His approach is both professional and thorough, which reflects in the quality of his work. Hichem is not only an expert in his field but also a hardworking and dedicated prof

Nick Lopez

Client • Oct 25, 2024

I worked with Hichem on implementing our GA4 setup and advanced event tracking for a pharmaceutical brand, and I couldn't be happier with the results. His attention to detail throughout the entire process, from implementation to quality assurance, as well as smooth communication ensured everything was flawlessly executed. The documentation he provided for the analytics and event tracking setup was thorough and easy to follow, making it a breeze for our team to utilize. I highly recommend Hichem!

"Hichem is a remarkable analytics and conversion tracking expert. His ability to quickly diagnose and resolve complex issues is impressive; he fixed a significant tracking problem for us in no time. His positive contribution enhanced our operations at Digital Position. I highly recommend him for any business looking to boost their analytics capabilities."


Skills and tools

Marketing Strategist
Amplitude
Google Analytics
Hotjar
HubSpot
Notion

Industries

EdTech
Education
SaaS

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