Comprehensive Marketing Consultancy for SaaS and EdTech

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About this service

Summary

offer a comprehensive Marketing Consultancy service tailored specifically for SaaS and EdTech businesses, focusing on a detailed breakdown of user journeys and data-driven strategies to boost conversion rates. My unique blend of expertise in growth marketing for SaaS and conversion rate optimization for e-commerce allows me to not only strategize but also assist in implementing the necessary tools and processes with guarantees once I understand your full context.

Process

1- Initial Consultation

Understand the client's business goals, target audience, and current marketing efforts through a discovery meeting.

2- User Journey Analysis

Conduct a thorough breakdown of the user journey to identify key touchpoints and areas for improvement.

3- Strategy Development

Develop a comprehensive, data-driven marketing strategy that focuses on increasing conversion rates across all stages of the user journey.

4- Implementation Planning

Create detailed plans for implementing growth marketing strategies for SaaS and CRO techniques for e-commerce businesses.

5- Tools Selection and Integration

Recommend and assist in the implementation of necessary marketing tools that align with the strategy, ensuring processes are established for effective execution.

What's included

  • User Journey Breakdown

    A detailed analysis of the user journey for SaaS and educational businesses, identifying key stages and touchpoints to understand user behavior and engagement.

  • Data-Driven Strategy Development

    Creation of a complete, data-driven marketing strategy aimed at increasing conversion rates. This strategy will include actionable insights tailored to your business model and target audience.

  • Growth Marketing Recommendations

    A set of tailored growth marketing strategies specifically designed for SaaS businesses, focusing on customer acquisition, retention, and upselling opportunities.

  • CRO Implementation Plan for E-commerce

    A comprehensive plan for implementing conversion rate optimization techniques in e-commerce settings, including A/B testing, user experience enhancements, and funnel analysis.

  • Tools and Process Implementation

    Assistance in selecting and implementing necessary marketing tools and processes to support the proposed strategies, ensuring a seamless integration into your existing workflows.


Skills and tools

Marketing Strategist
Amplitude
Google Analytics
Hotjar
HubSpot
Notion

Industries

EdTech
Education
SaaS

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