Make Yourself Chosen: Complete Visual System by Ernesto Carrazana

Make Yourself Chosen: Complete Visual System

Pro

Ernesto Carrazana

Contact for pricing

About this service

Summary

Do you have a brand that works, but isn’t scaling with consistency?

This package is designed for solopreneurs, agencies, and growing brands that need a unified visual system to build long-term credibility. This isn't about isolated pieces. It's about cohesive strategy.

Because when everything speaks the same language, people don’t just see you — they choose you. Without noise. Without fragmentation. Just a complete visual system.

Process

Alignment session (60 min): We define the areas for improvement and priorities of your visual system. → Without this, any design is just noise.

Visual direction design: 2 creative proposals based on brand values, ideal client, emotional tone, and key objectives — not trends. → Here, you choose the one that best connects with your essence.

Brand system refinement: We fine-tune the logo, color palette, typography, and visual hierarchy until full coherence is achieved. → This is the heart of the system: clarity over aesthetics.

Application on key pieces: We design 3 ready-to-use assets: landing page, social media post, email template, etc. → So you can see how your brand works in the real world.

Full kit delivery: Source files, editable templates (Canva/Figma), and a simple usage guide (PDF). → So you or your team can maintain consistency even when I'm not around.

Total duration: Based on your priorities

FAQs

Is this service for an existing brand or can I start from scratch?
Both. If you already have a brand, we’ll evolve it. If you’re starting from zero, we’ll build the foundations together. The key is having strategic clarity from the start.
What if my team needs to create content after the project?
I’ll deliver editable templates in Canva or Figma, along with a simple usage guide. This way, they can maintain consistency without needing my ongoing involvement.
Does it include web development or only design?
Only design. I deliver ready-to-use files for a developer to implement. If you need development, I can recommend trusted partners.
Will I receive all source files?
Yes. All files are delivered in professional formats: Illustrator, InDesign, Photoshop, Figma, PDF, PNG, and SVG — ready for print, web, and future production.
What if I don’t like either of the visual directions?
We work through iterations. I’ll deliver 2 initial strategy-based proposals. If neither resonates, we’ll explore a third with precise adjustments until it authentically reflects your brand.
Does this work for B2B brands or only consumer-facing ones?
Yes. I’ve worked with B2B (SaaS, consulting) and B2C (travel, wellness) brands. The process is the same: strategic clarity, visual coherence, scalable system.
Why shouldn't I hire a cheaper designer?
That’s an option. But this isn’t just about a "pretty redesign." It’s a strategic transformation. My 25+ years of experience and real-world projects prove that true value lies in silent consistency, not visual noise.
Do you accept hourly payments?
No. I work with fixed pricing. This way, you know exactly what you’ll pay, and I commit to solving your problem—not billing hours.
Does this service include emotional branding or just graphic design?
It includes both. I don’t sell isolated pieces. I sell a visual system built on values, ideal client, and emotional tone—because a coherent brand is one people choose.
How long does the project take?
It depends on your priorities and scope. This ensures a deep, unhurried process.

What's included

🗓️ 1 strategic alignment session (60 min):
We define the foundations of your visual system: values, ideal client, emotional tone, and key priorities.
🧭 2 initial visual directions:
Creative proposals based on strategy, to choose the path that authentically reflects your brand.
🛠️ Editable templates (Canva or Figma):
Ready for you or your team to create on-brand content without my ongoing involvement.
💾 Complete source files:
In Illustrator, InDesign, Photoshop, Figma, PDF, PNG, and SVG — ready for print, web development, and future production.
Simple usage guide (PDF): A clear manual with:
- Correct and incorrect logo usage - Color palette and typographic system - Application examples for social media, web, and print - Recommendations to maintain long-term consistency 🚀 Full delivery within 6 weeks.

Example projects