Summary

FAQs

• Is this service for an existing brand or can I start from scratch?

  Both. If you already have a brand, we’ll evolve it. If you’re starting from zero, we’ll build the foundations together. The key is having strategic clarity from the start.

• What if my team needs to create content after the project?

  I’ll deliver editable templates in Canva or Figma, along with a simple usage guide. This way, they can maintain consistency without needing my ongoing involvement.

• Does it include web development or only design?

  Only design. I deliver ready-to-use files for a developer to implement. If you need development, I can recommend trusted partners.

• Will I receive all source files?

  Yes. All files are delivered in professional formats: Illustrator, InDesign, Photoshop, Figma, PDF, PNG, and SVG — ready for print, web, and future production.

• What if I don’t like either of the visual directions?

  We work through iterations. I’ll deliver 2 initial strategy-based proposals. If neither resonates, we’ll explore a third with precise adjustments until it authentically reflects your brand.

• Does this work for B2B brands or only consumer-facing ones?

  Yes. I’ve worked with B2B (SaaS, consulting) and B2C (travel, wellness) brands. The process is the same: strategic clarity, visual coherence, scalable system.

• Why shouldn't I hire a cheaper designer?

  That’s an option. But this isn’t just about a "pretty redesign." It’s a strategic transformation. My 25+ years of experience and real-world projects prove that true value lies in silent consistency, not visual noise.

• Do you accept hourly payments?

  No. I work with fixed pricing. This way, you know exactly what you’ll pay, and I commit to solving your problem—not billing hours.

• Does this service include emotional branding or just graphic design?

  It includes both. I don’t sell isolated pieces. I sell a visual system built on values, ideal client, and emotional tone—because a coherent brand is one people choose.

• How long does the project take?

  It depends on your priorities and scope. This ensures a deep, unhurried process.