Make Yourself Heard: Brand Identity & Clarity

Pro

Ernesto Carrazana

Starting at

1,200

About this service

Summary

Do you have a valuable idea but struggle to connect with your ideal audience?

This package is designed for entrepreneurs, coaches, artists, and NGOs who need to stop being overlooked. This isn't about pretty design. It's about strategic clarity.

Because your idea deserves to be heard. Without jargon. Without empty design. Just clarity.

Process

🔧 Process

Alignment session (60 min): Define values, ideal client, and emotional tone.

Visual direction design: 2 initial proposals based on the project’s "why."

Logo and brand system refinement: Final selection of logo, color palette, and typography.

Application on 3 key pieces: Landing page, social post, email template.

Delivery of complete kit + usage guide (PDF).

Total duration: 4 weeks.

FAQs

Can I use this service if I've never had a brand before?
Yes. This service is made to start from zero. Ernesto will guide you from the first step.
What if I don't like either of the visual directions?
Ernesto works with fast iterations. If neither direction connects, a third one will be explored with precise adjustments.
Will I receive editable files?
Yes. All files are delivered in professional formats (AI, PNG, SVG, PDF) and templates in Canva or Figma, depending on your preference.
How do I maintain consistency after the project?
Ernesto delivers a simple usage guide: clear rules for dos and don’ts, colors, typography, and application examples.
Can I add more pieces later?
Yes. You can hire additional services such as full website redesign, social media videos, or editorial campaigns.

What's included

🗓️ 1 strategic alignment session (60 min)
A focused call to define your brand’s core: values, ideal client, and emotional tone. This ensures every design decision is intentional.
🧭 2 initial visual directions
Two distinct creative proposals for your brand identity, based on your "why." These help you explore different paths before finalizing the direction.
🔤 1 primary logo + simplified version
A main logo for general use and a condensed version for small spaces (like social icons or favicons), ensuring versatility across platforms.
🎨 Color palette + typographic system
A curated selection of colors and fonts that reflect your brand’s personality and ensure visual consistency in all communications.
📄 Simple brand usage guide (PDF)
A clear, easy-to-follow manual explaining how to use your logo, colors, and typography correctly — so your brand stays consistent even when you're not around.
💾 Ready files (AI, PNG, SVG, PDF):
High-quality source files in all standard formats, suitable for both digital and physical media.
🛠️ Editable templates for future content (Canva or Figma)
User-friendly templates that allow you or your team to create on-brand content quickly and confidently.
🚀 Final delivery within 4 weeks
Everything delivered on time, with clear organization and professional presentation.