Event Identity & Branding

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Danyelle Sage

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About this service

Summary

I offer comprehensive event branding design services that create cohesive and visually impactful experiences for events of any scale. From custom logos and collateral to digital assets and signage, I ensure every touchpoint aligns with your event’s theme and vision. What sets me apart is my ability to blend creativity with strategic design, delivering solutions that not only captivate but also communicate effectively to your audience.

Process

The process begins with a discovery phase where I learn about your event's goals, audience, and vision. Next, I develop a creative concept, including mood boards and initial design ideas, to ensure alignment with your objectives. Once approved, I design key assets such as logos, collateral, and digital materials, followed by larger items like signage and merchandise. After incorporating feedback, I finalize all deliverables, ensuring they’re ready for print or digital use. Throughout the process, I maintain clear communication to ensure the designs meet your expectations and bring your event vision to life.

FAQs

What does your event branding service include?
My service covers everything from logo design and collateral to digital assets, signage, and merchandise. I ensure cohesive branding across all event materials for a seamless experience.
How long does the process take?
The timeline depends on the scope of the project, but most event branding projects are completed within 2-6 weeks. Timelines will be discussed during the initial consultation.
Can you work with my existing branding?
Yes, I can incorporate your existing branding into the event design to maintain consistency or refresh it for a more event-specific look.
Do you handle printing or production?
While I focus on the design, I can recommend trusted printers or work with your chosen vendor to ensure the designs are production-ready.
Can you create digital assets for event promotion?
Absolutely! I design social media graphics, email templates, digital banners, and other assets to help you promote your event online.
Do you design websites for events?
Yes, I can create event-specific website designs or landing pages that align with your branding and provide essential information to attendees.
Can you handle last-minute changes?
I strive to be flexible and accommodate reasonable changes or updates, but the ability to make adjustments depends on the timeline and complexity of the request.
What’s the process for revisions?
I include a set number of revisions in the project scope to refine the designs based on your feedback and ensure the final product meets your expectations.
Do you provide designs for hybrid or virtual events?
Yes, I can create designs tailored for virtual platforms, such as digital backdrops, virtual booth graphics, and interactive elements.
How do I get started?
Simply reach out for an initial consultation where we’ll discuss your event goals, branding needs, and timeline. From there, I’ll create a custom proposal to kick off the project.

What's included

Event Logo
A custom-designed logo representing the event’s theme and identity, used across all marketing and event materials.
Brand Style Guide
A document detailing the event’s visual elements, including logo usage, color palette, typography, and design guidelines to ensure consistency.
Event Collateral
Printed materials such as brochures, flyers, posters, badges, and invitations designed to promote and enhance the attendee experience.
Digital Assets
Social media graphics, email headers, and digital banners tailored for online promotion and engagement.
Signage & Wayfinding
Large-scale designs for event banners, directional signs, and stage backdrops to guide and immerse attendees.
Presentation Decks
Branded PowerPoint, Keynote, or Google Slide templates for speakers and sponsors to use during the event.
Event Website Design
A visually engaging and user-friendly website or landing page to share event details, register attendees, and promote the experience.
Merchandise Design
Custom artwork for event swag, including t-shirts, tote bags, notebooks, and other branded merchandise.
Stage & Booth Design
Layouts and visual designs for exhibition booths, stage backdrops, or kiosks, ensuring they align with the event’s theme.
Infographics
Visually appealing infographics for programs, schedules, or key data points shared with attendees.
Event Animations
Motion graphics or video loops for event screens, digital banners, or presentations to add dynamic visual appeal.
Post-Event Assets
Branded thank-you emails, recap videos, and follow-up materials to engage attendees after the event.