Ad Campaign Design Package by Secil Akinyemi

Ad Campaign Design Package by Secil AkinyemiAd Campaign Design Package by Secil Akinyemi

Ad Campaign Design PackageSecil Akinyemi

Cover image for Ad Campaign Design Package

We’ll work together to craft a standout advertising campaign that captivates audiences and effectively communicates your message. From bold visuals and messaging to a cohesive rollout strategy, your campaign will be tailored to achieve maximum impact across Out-of-Home (OOH) platforms like billboards, transit ads, digital screens, and more.

Included in the package:

A core campaign concept with visuals and messaging

Adaptable designs for various OOH formats

A campaign guideline document to ensure consistency

Throughout the project, we’ll maintain constant communication, sharing ideas and feedback to ensure you are involved every step of the way. The process is collaborative, transparent, and focused on achieving your campaign’s goals.

While every project is unique, the workflow typically includes:

Onboarding – Aligning on goals, audience, and creative direction

Design Process – Concept development, revisions, and finalization

File Delivery – High-quality, ready-to-use assets for production

Sign-Off – Ensuring you're 100% satisfied with the final deliverables

What's included

Campaign Strategy & Moodboards

Every great advertising campaign begins with a clear creative direction. Starting the process with moodboards ensures we establish a unified vision between designer and client. For OOH campaigns, these are crucial to align the messaging, visuals, and tone with the brand's goals and audience. Moodboards may include: Visual inspiration for design style, tone, and typography Imagery and references for placement concepts (billboards, transit ads, digital displays, etc.) Color and messaging themes that align with your brand and campaign objectives

Campaign Design

Out-of-Home (OOH) advertising is about making an unforgettable impression. Our campaign design phase includes creating striking visuals and layouts tailored for maximum impact across various OOH platforms. Deliverables may include: Core Campaign Concept (visual + messaging) 2 design concepts for primary OOH materials 2 rounds of revisions for the selected concept Adaptations for different formats (billboards, bus wraps, kiosks, digital screens, etc.) During this phase, we focus on ensuring your brand's identity and message are clear, bold, and effective.

Campaign Guidelines

To ensure consistency and scalability of your OOH campaign, you'll receive a Campaign Guidelines PDF. This document serves as a quick reference for executing the campaign across multiple channels and formats. It includes: Visual hierarchy and key layout elements Color palette and typography styles Guidelines for adapting assets to different formats and sizes

Collateral & Deliverables

Beyond the core campaign assets, every project has unique needs. We'll collaborate to determine essential collateral to launch your OOH campaign successfully. Deliverables in this package may include: Billboard or poster designs (static or digital) Transit advertisements (e.g., bus, taxi, or train wraps) Interactive digital OOH (e.g., screens with QR codes or animations) Street furniture designs (e.g., bus stops, kiosks) Any other format that aligns with your brand's visibility goals

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