What's included

• Campaign Strategy & Moodboards

  Every great advertising campaign begins with a clear creative direction. Starting the process with moodboards ensures we establish a unified vision between designer and client. For OOH campaigns, these are crucial to align the messaging, visuals, and tone with the brand's goals and audience. Moodboards may include: Visual inspiration for design style, tone, and typography Imagery and references for placement concepts (billboards, transit ads, digital displays, etc.) Color and messaging themes that align with your brand and campaign objectives

• Campaign Design

  Out-of-Home (OOH) advertising is about making an unforgettable impression. Our campaign design phase includes creating striking visuals and layouts tailored for maximum impact across various OOH platforms. Deliverables may include: Core Campaign Concept (visual + messaging) 2 design concepts for primary OOH materials 2 rounds of revisions for the selected concept Adaptations for different formats (billboards, bus wraps, kiosks, digital screens, etc.) During this phase, we focus on ensuring your brand's identity and message are clear, bold, and effective.

• Campaign Guidelines

  To ensure consistency and scalability of your OOH campaign, you'll receive a Campaign Guidelines PDF. This document serves as a quick reference for executing the campaign across multiple channels and formats. It includes: Visual hierarchy and key layout elements Color palette and typography styles Guidelines for adapting assets to different formats and sizes

• Collateral & Deliverables

  Beyond the core campaign assets, every project has unique needs. We'll collaborate to determine essential collateral to launch your OOH campaign successfully. Deliverables in this package may include: Billboard or poster designs (static or digital) Transit advertisements (e.g., bus, taxi, or train wraps) Interactive digital OOH (e.g., screens with QR codes or animations) Street furniture designs (e.g., bus stops, kiosks) Any other format that aligns with your brand's visibility goals