What's included

• Brand Audit Research and Consultation

  Discovery Consultation An important first step to our project! Let's have a quick chat so we can meet each other and learn about each other a bit more. We'll nail down your goals, how to achieve said goals, and your brand strategy. Brand Strategy Workshop Join us for a 2.5-hour virtual brand strategy workshop where we'll use a digital whiteboard to uncover the true essence, personality, and purpose of your brand. This workshop will help you understand why your brand exists and how it can make a positive impact! Our clients have gained clarity and a better understanding of their brand identity after this workshop. It's a great opportunity to share all your thoughts and ideas, and we'll provide you with a summary after the workshop of our unbiased thoughts.

• Moodboards

  Starting the logo + branding design process with moodboards has proven to be a lightning fast method to get designer and client on the same page creatively. We all have different styles, preferences, and likes. Sharing moodboards and gathering feedback before any design work is done will help us hone in on a direction that is more set up for success. Our moodboards may include inspiration for color, typography, style, and tone.

• Logo Package

  Your brand extends far beyond your logo, but this is often your first chance at an impression. Having a flexible system of logos at the ready is essential for any successful brand, big or small. For all clients this includes, but isn't limited to: + Primary Logo + 3-4 Secondary Logos or Sub-Marks + Supporting Brand Elements + Social media profile imagery (Each asset delivered in approved brand colors) During the design phase you get: > Up to 3 concepts for the logo + accompanying brand > 3 rounds of revisions to the chosen concept included in this phase.

• Brand Collateral

  This phase varies from project to project, as everyone's needs are different. We'll uncover what's needed at the start of the project so that you have what you need to take your new brand and hit the ground running. This package includes 2-3 deliverables designed using the newly built brand, based on complexity. This could include: + Custom Branded Graphics (for apparel, merch, signage, etc) + Business cards + Social media graphics + Brochures/handouts + Posters + etc.

• Social Media Starter Kit

  You'll receive shiny new profile imagery to show off your new brand! Includes, but not limited to: Profile images, banner images, basic brand reveal graphics. If you have needs outside of this, just ask! - Brand Guidelines Handing off design files is useless if you don't know how to execute them properly! In this package you'll receive digital brand guidelines covering everything from logo usage, color palette, type systems, and more. + Files delivered as a PDF