Betfuse Brand Identity

A Fuser (fan) that would understand the mood, set the tone and generate buzz before, during and after the game with high winning rate

Take complete ownership of the name “Betfuse”

Standout from the competition without looking allien

Transform the brand identity from stale to believable and applicable.

Design for a smooth transition from the old identity to the new

Give the brand a strong sophisticated and forward thinking approach, from ideas, to metaphors, to execution

There are lots of different sports that use balls or spheres of some sort, ranging in size and weight.

Why do most sports use a ball? What you likely find is that most team sports use balls because it serves as a central point of focus in games with many people. Trying to organize a sport with large teams playing against each other usually results in lots of smaller matches within the central game.

The concept statement “Stake & Win” led to the exploration of the visual reprentation of the ball yet maintaining the previous logo mojo

We gave the symbol its mojo back with a simpler design to represent the letter ‘B’ and to demonstrate a person kicking a football.

The Wordmark has undergone a significant alteration, making the ball (dot) half the size of the letter "e" to depict a major balance to the entire form.

The Betfuse "Flux" was created as one of the motion style language and graphic device for Betfuse and thus is inspired by the Flags found in sports fields, giving it the wavy vibe (in motion)

The new colour scheme is directly derived from the old identity's colour palette. The colours go well with our Betfuse Purple, which is our primary brand colour. The colour scheme is vibrant overall. It conveys a contagious and inclusive energy while operating inside a well defined spectrem to maintain cohesion. All other colours serve as a supporting role to the primary brand colour in the overall brand identity.