PlayBeta is a platform designed to transform the way sport enthusiasts access playing pitches in Lagos, Nigeria.

Traditionally, most pitches require quarterly payments or specific memberships, creating barriers for many who want to enjoy the game. With PlayBeta, we eliminate these obstacles by providing a solution that allows anyone to access any pitch at any time, as long as there are available games.

Focus on simplicity and accessibility to reflect the core purpose of PlayBeta-providing instant access to sport pitches anytime.

Leverage football-related elements, particularly the color green, to make a direct connection to the sport while using complementary colors to evoke energy, excitement, and inclusivity.

Web & App Design Illustration, Sports Core Brand Identity

My approach to the PlayBeta brand identity focuses on combining clarity, and energy to convey the core message of accessibility and convenience.

Aiming to create a design that immediately resonates with athletes and enthusiasts.

Our concept is simple: Feel the game unfold. We provide seamless access to sport pitches whenever you want. But what happens when you get

I designed the PlayBeta logo to capture that spontaneity - the moment everything is ready, and the game is about to kick off. With PlayBeta, you're not just getting onto a pitch; you're getting into the experience and feeling the game unfold. Full case study will be available soon on secilakinyemi.com