What's included

• Moodboard

  Starting the logo + branding design process with moodboards has proven to be a lightning fast method to get designer and client on the same page creatively. For this package, these are essential for projects with tighter budgets or faster turnaround times. Our moodboards may include inspiration pieces for color, typography, style, and tone.

• Logo & Visual Design

  Your brand extends far beyond your logo, but this is often your first chance at an impression. Having a flexible system of logos at the ready is essential for any successful brand, big or small. This includes, but isn't limited to: + Primary Logo + 1-2 Secondary Logos or Sub-Marks + Social media profile images During the design phase you get: > 2 concepts for the logo + accompanying brand > 2 rounds of revisions included in this phase to the chosen concept.

• Style Sheet

  Handing off design files is useless if you don't know how to execute them properly! In this package you'll receive a simple style sheet PDF covering your brand basics ranging from logo variations, color palette, and typography references.

• Brand Collateral

  This phase varies from project to project, as everyone's needs are different. We'll uncover what's needed at the start of the project so that you have what you need to take your new brand and hit the ground running. In this package I include 1 deliverable designed using the newly built brand. This could include, but isn't limited to: + Business cards + Social media graphics + Brochures/handouts + Posters + etc.