Visual Identity Package
Starting at
$
1,249
About this service
Summary
FAQs
Are all projects structured this way?
For the most part, yes—this process ensures I deliver my best work efficiently and effectively. However, I’m flexible and happy to adapt if your project requires additional deliverables or a slightly different approach.
How many concepts will you create?
My process consists of the ‘one concept method’. You will be presented with one in-depth concept. It’s my job to find and present the best solution for your business and with the one concept method I can go in-depth and present a whole brand identity that doesn’t leave you confused unlike showing several concepts.
What's included
Primary Logo Design
Your brand’s cornerstone: a carefully crafted logo that captures your identity and sets the tone for all brand visuals.
Secondary Logo Design(s)
Adaptable variations of your primary logo, perfect for different platforms and layouts while maintaining consistency.
Badge Variants
Unique, compact logo elements or icons designed for flexible use across merchandise, social media, or smaller applications.
Typography Pairings
A curated selection of fonts that complement your brand’s style, ensuring readability and consistency across all touchpoints.
Brand Colour Palette
A cohesive palette of primary and secondary colors, selected to represent your brand and evoke the right emotional response.
Brand Guidelines Document (30–40 Pages)
A comprehensive guide detailing how to use your visual identity—including logo usage, colour specs, typography rules, and example applications—to ensure consistency everywhere your brand appears.
Example projects
Recommendations
(5.0)
Client • Jan 27, 2025
Recommended
Tom is an exceptional creative and logo designer. I was looking for a multi-use logo that had deep emotional meaning. Tom took my feedback and created exactly what I was looking for. His entire process from the kick-off call to completion was flawless. I highly recommend working with Tom for any project, I know I will be working with him again soon.
Client • Jan 27, 2025
Recommended
Tom has been my go-to design and brand expert for years. Every project he provides has been top-notch. I recommend all my clients to him, and they can't rate him highly enough, constant repeat work from all of us. If you're lucky enough to catch him whilst he's got capacity - well done!
Duration
4 weeks
Skills and tools
Brand Design
Graphic Designer
Logo Designer
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop