Visual Identity Package

Pro

Tom Haynes

Starting at

$

1,249

About this service

Summary

This package begins with the same thorough research and analysis as my logo design package, diving deep into your brand, market, and competition to uncover opportunities. After presenting at least two style directions, we move beyond just the logo to craft a full visual identity. From memorable colour palettes and cohesive typography pairings to bold patterns and more, we’ll create a bespoke world for your brand to live in. To ensure consistency across all applications, I’ll deliver a custom set of brand guidelines detailing every element of your new visual identity and how to use them

Process

ONBOARDING 01 Kick-Off Call - Before any commitments, we’ll have a 30-minute call to discuss your brand, goals, and where I can add the most value. By the end, we’ll have a verbal agreement on the project scope, deliverables, timeline, and budget. 02 Project Proposal - I’ll craft a custom project proposal based on our conversation, offering a range of options. Each option will outline the schedule, deliverables, and corresponding investment.
03 Signed & Sealed - Once you select your preferred option, I’ll send over a contract, questionnaire, and a deposit invoice (50% of the fee). When the deposit and signed contract are in, we’re officially locked in and ready to go.
DESIGN 01 Research - With your brief in hand, I dive into market and audience research to uncover insights that will shape the design direction. Every discovery informs a thoughtful, intentional approach. 02 Design Direction - I create at least two cohesive design directions, including example logos, colour palettes, and typography. These are presented in a clear deck to guide the feedback process and refine our path forward. 03 Sketch Development - Once a direction is chosen, I brainstorm and sketch tens—if not hundreds—of logo ideas. This step is all about exploring creative possibilities and uncovering hidden gems. 04 Idea Refinement - I polish and refine the strongest sketches, introducing colour, typography, and patterns. This step focuses on crafting the best solution that fully aligns with your brief.
05 Design Presentation - I deliver a comprehensive presentation showcasing the final designs and explaining the reasoning behind every decision. Realistic mock-ups help you envision the logo in action.
06 Final or Feedback - You’ll review and share feedback via your notion portal. If adjustments are needed, I’ll address them and re-present until every detail is perfect and ready for sign-off.

FAQs

  • Are all projects structured this way?

    For the most part, yes—this process ensures I deliver my best work efficiently and effectively. However, I’m flexible and happy to adapt if your project requires additional deliverables or a slightly different approach.

  • How many concepts will you create?

    My process consists of the ‘one concept method’. You will be presented with one in-depth concept. It’s my job to find and present the best solution for your business and with the one concept method I can go in-depth and present a whole brand identity that doesn’t leave you confused unlike showing several concepts.

What's included

  • Primary Logo Design

    Your brand’s cornerstone: a carefully crafted logo that captures your identity and sets the tone for all brand visuals.

  • Secondary Logo Design(s)

    Adaptable variations of your primary logo, perfect for different platforms and layouts while maintaining consistency.

  • Badge Variants

    Unique, compact logo elements or icons designed for flexible use across merchandise, social media, or smaller applications.

  • Typography Pairings

    A curated selection of fonts that complement your brand’s style, ensuring readability and consistency across all touchpoints.

  • Brand Colour Palette

    A cohesive palette of primary and secondary colors, selected to represent your brand and evoke the right emotional response.

  • Brand Guidelines Document (30–40 Pages)

    A comprehensive guide detailing how to use your visual identity—including logo usage, colour specs, typography rules, and example applications—to ensure consistency everywhere your brand appears.

Example projects

Flexibility For Fighters | Brand Design

#PrayForHunt | Brand Design

Wired Roots | Brand Design

Recommendations

(5.0)

Timothy Valverde

Client • Jan 27, 2025

Recommended

Tom is an exceptional creative and logo designer. I was looking for a multi-use logo that had deep emotional meaning. Tom took my feedback and created exactly what I was looking for. His entire process from the kick-off call to completion was flawless. I highly recommend working with Tom for any project, I know I will be working with him again soon.

Recommended

Tom has been my go-to design and brand expert for years. Every project he provides has been top-notch. I recommend all my clients to him, and they can't rate him highly enough, constant repeat work from all of us. If you're lucky enough to catch him whilst he's got capacity - well done!

Duration

4 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe After Effects

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

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