Brand Identity Package
Starting at
$
1,749
About this service
Summary
FAQs
Are all projects structured this way?
For the most part, yes—this process ensures I deliver my best work efficiently and effectively. However, I’m flexible and happy to adapt if your project requires additional deliverables or a slightly different approach.
How many concepts will you create?
My process consists of the ‘one concept method’. You will be presented with one in-depth concept. It’s my job to find and present the best solution for your business and with the one concept method I can go in-depth and present a whole brand identity that doesn’t leave you confused unlike showing several concepts.
What's included
Primary Logo Design
The foundation of your brand identity: a meticulously crafted logo that encapsulates your brand’s essence and communicates its purpose.
Secondary Logo Design(s)
Versatile logo variations tailored for different applications, ensuring your brand remains consistent across all touchpoints.
Badge Variants
Compact, stylised logo elements designed for use on merchandise, social media, and smaller applications where space is limited.
Typography Pairings
Thoughtfully selected font pairings that reflect your brand personality and ensure visual harmony in all branded communications.
Brand Colour Palette
A cohesive set of primary and secondary colours that evoke the right emotions and establish a strong visual identity.
Brand Guidelines Document
A comprehensive guide (30–40 pages) covering the dos and don’ts of your visual identity, ensuring consistency across all future applications.
Brand Strategy Playbook
A strategic document outlining your brand’s mission, values, target audience, messaging framework, and tone of voice. This playbook ensures your brand speaks with clarity and consistency, from marketing campaigns to customer interactions.
Example projects
Recommendations
(5.0)
Client • Jan 27, 2025
Recommended
Tom is an exceptional creative and logo designer. I was looking for a multi-use logo that had deep emotional meaning. Tom took my feedback and created exactly what I was looking for. His entire process from the kick-off call to completion was flawless. I highly recommend working with Tom for any project, I know I will be working with him again soon.
Client • Jan 27, 2025
Recommended
Tom has been my go-to design and brand expert for years. Every project he provides has been top-notch. I recommend all my clients to him, and they can't rate him highly enough, constant repeat work from all of us. If you're lucky enough to catch him whilst he's got capacity - well done!
Duration
5 weeks
Skills and tools
Brand Design
Brand Strategist
Logo Designer
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop