Brand Identity PackageTom Haynes
This package builds upon the Visual Identity Package, but with an added focus on strategy to give your brand a solid foundation. We’ll begin with a brand strategy workshop to uncover the mission, values, target audience, messaging, and tone of voice that define your brand. From this, I’ll carefully craft a Brand Strategy Playbook—a strategic document that ensures your brand communicates with clarity and consistency across every touchpoint, from marketing campaigns to customer interactions.
Alongside the strategy, we’ll create a full visual identity, including your primary logo, secondary variations, colour palette, typography pairings, and a comprehensive set of brand guidelines. This package equips your brand with everything it needs to stand out and stay cohesive.
What's included
Primary Logo Design
The foundation of your brand identity: a meticulously crafted logo that encapsulates your brand’s essence and communicates its purpose.
Secondary Logo Design(s)
Versatile logo variations tailored for different applications, ensuring your brand remains consistent across all touchpoints.
Badge Variants
Compact, stylised logo elements designed for use on merchandise, social media, and smaller applications where space is limited.
Typography Pairings
Thoughtfully selected font pairings that reflect your brand personality and ensure visual harmony in all branded communications.
Brand Colour Palette
A cohesive set of primary and secondary colours that evoke the right emotions and establish a strong visual identity.
Brand Guidelines Document
A comprehensive guide (30–40 pages) covering the dos and don’ts of your visual identity, ensuring consistency across all future applications.
Brand Strategy Playbook
A strategic document outlining your brand’s mission, values, target audience, messaging framework, and tone of voice. This playbook ensures your brand speaks with clarity and consistency, from marketing campaigns to customer interactions.
FAQs
For the most part, yes—this process ensures I deliver my best work efficiently and effectively. However, I’m flexible and happy to adapt if your project requires additional deliverables or a slightly different approach.
My process consists of the ‘one concept method’. You will be presented with one in-depth concept. It’s my job to find and present the best solution for your business and with the one concept method I can go in-depth and present a whole brand identity that doesn’t leave you confused unlike showing several concepts.
Example work
Tom's other services
Starting at$1,749
Duration5 weeks
Tags
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Brand Strategist
Logo Designer
Service provided by
Tom Haynes proBristol, UK
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- Rating
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Brand Identity PackageTom Haynes
Starting at$1,749
Duration5 weeks
Tags
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Brand Strategist
Logo Designer
This package builds upon the Visual Identity Package, but with an added focus on strategy to give your brand a solid foundation. We’ll begin with a brand strategy workshop to uncover the mission, values, target audience, messaging, and tone of voice that define your brand. From this, I’ll carefully craft a Brand Strategy Playbook—a strategic document that ensures your brand communicates with clarity and consistency across every touchpoint, from marketing campaigns to customer interactions.
Alongside the strategy, we’ll create a full visual identity, including your primary logo, secondary variations, colour palette, typography pairings, and a comprehensive set of brand guidelines. This package equips your brand with everything it needs to stand out and stay cohesive.
What's included
Primary Logo Design
The foundation of your brand identity: a meticulously crafted logo that encapsulates your brand’s essence and communicates its purpose.
Secondary Logo Design(s)
Versatile logo variations tailored for different applications, ensuring your brand remains consistent across all touchpoints.
Badge Variants
Compact, stylised logo elements designed for use on merchandise, social media, and smaller applications where space is limited.
Typography Pairings
Thoughtfully selected font pairings that reflect your brand personality and ensure visual harmony in all branded communications.
Brand Colour Palette
A cohesive set of primary and secondary colours that evoke the right emotions and establish a strong visual identity.
Brand Guidelines Document
A comprehensive guide (30–40 pages) covering the dos and don’ts of your visual identity, ensuring consistency across all future applications.
Brand Strategy Playbook
A strategic document outlining your brand’s mission, values, target audience, messaging framework, and tone of voice. This playbook ensures your brand speaks with clarity and consistency, from marketing campaigns to customer interactions.
FAQs
For the most part, yes—this process ensures I deliver my best work efficiently and effectively. However, I’m flexible and happy to adapt if your project requires additional deliverables or a slightly different approach.
My process consists of the ‘one concept method’. You will be presented with one in-depth concept. It’s my job to find and present the best solution for your business and with the one concept method I can go in-depth and present a whole brand identity that doesn’t leave you confused unlike showing several concepts.
Example work
Tom's other services
$1,749