My logo design package is all about thoughtful, crafted solutions. After a discovery call and thorough briefing, I dive into brand research to develop two distinct style directions featuring logos, colour palettes, typography, and more. Once we align on a direction, I refine the design through countless iterations to create a logo that truly serves your brand. The final result is presented with a comprehensive explanation and realistic mock-ups, ensuring your logo feels right at home in your world.

ONBOARDING 01 Kick-Off Call - Before any commitments, we’ll have a 30-minute call to discuss your brand, goals, and where I can add the most value. By the end, we’ll have a verbal agreement on the project scope, deliverables, timeline, and budget. 02 Project Proposal - I’ll craft a custom project proposal based on our conversation, offering a range of options. Each option will outline the schedule, deliverables, and corresponding investment.

03 Signed & Sealed - Once you select your preferred option, I’ll send over a contract, questionnaire, and a deposit invoice (50% of the fee). When the deposit and signed contract are in, we’re officially locked in and ready to go.

DESIGN 01 Research - With your brief in hand, I dive into market and audience research to uncover insights that will shape the design direction. Every discovery informs a thoughtful, intentional approach. 02 Design Direction - I create at least two cohesive design directions, including example logos, colour palettes, and typography. These are presented in a clear deck to guide the feedback process and refine our path forward. 03 Sketch Development - Once a direction is chosen, I brainstorm and sketch tens—if not hundreds—of logo ideas. This step is all about exploring creative possibilities and uncovering hidden gems. 04 Idea Refinement - I polish and refine the strongest sketches, introducing colour, typography, and patterns. This step focuses on crafting the best solution that fully aligns with your brief.

05 Design Presentation - I deliver a comprehensive presentation showcasing the final designs and explaining the reasoning behind every decision. Realistic mock-ups help you envision the logo in action.

06 Final or Feedback - You’ll review and share feedback via your notion portal. If adjustments are needed, I’ll address them and re-present until every detail is perfect and ready for sign-off.