Summary

Process

FAQs

• What exactly is a Brand Sprint?

  It’s a high-energy, collaborative design sprint that takes place over one week. The goal? To rapidly explore creative directions and (hopefully!) come out the other end with something that has serious potential. It’s fast, fun, and designed to bring ideas to life, quickly.

• Is this a full branding project?

  Not exactly. Think of it as a taste test for your brand. We’re not building a 200-page brand guideline here — we’re experimenting, prototyping, and generating ideas. If you fall in love with what we make, we can always expand on it in a full brand engagement later.

• What do I need to prepare before the week starts?

  Not much — just come with an open mind and everything in your heart about your idea. That first Monday call is your chance to spill it all. If you have any references, mood boards, notes, or even voice memos, feel free to share them. But if not, no worries — we’ll dig together.

• How much time will I need to commit during the week?

  Plan to be available for 2–3 video calls (Monday, Wednesday, and possibly Friday). Tuesday and Thursday are more behind-the-scenes, so you can focus on your own work while I’m in the design lab cooking things up.

• Can I request changes during the process?

  Yes! The whole point of Wednesday’s check-in is to hear your feedback — raw and unfiltered. That’s the day we decide where to steer the ship. After Thursday’s decision point, we shift into finalization mode.

• What will I walk away with at the end?

  You’ll get a presentation with the final outcome (brand direction, logo exploration, typographic choices, visual style, etc.), along with a packaged Illustrator file of the design assets. It’s enough to jumpstart your brand and get things moving.

• What if I want to continue building more after the sprint?

  Amazing. If the Brand Sprint lights a fire in you and you want to take things further — like building out a full brand system, website, or packaging — we can chat about a follow-up scope. This sprint often acts as the launchpad for that.

• What if I don’t love the direction we land on?

  Then we regroup. The point of this sprint is to explore. While we aim for magic, there’s no pressure to treat it as final. If we hit gold — awesome. If we only find silver — you still walk away with progress, clarity, and a clear next step.

• Do you offer refunds if I change my mind?

  Once we’ve started, your upfront payment secures that week’s time on my calendar, and I go all in. For that reason, I don’t offer refunds — but I do promise to give it everything I’ve got to make it worth it.

• Can I book this even if I don’t have a business yet?

  Absolutely. Some of the best sprints I’ve done were with people still shaping their idea. Whether it’s a dream on a napkin or something already moving, the Brand Sprint meets you where you’re at.

• Is this sprint remote or in-person?

  All remote, all vibes. We’ll meet over video calls, exchange notes, send carrier pigeons (optional), and keep things smooth and flexible. If you're nearby and want to meet in person, let’s chat.

• How do I book a Brand Sprint with you?

  Easy — just reach out here or email me at info@presa.studio. I’ll send over a brief form, a calendar link for the Monday kickoff, and payment details. Once the 50% deposit is in, we’re locked in for takeoff. 🎢