🎨 Brand Identity Design by Alex Presa

🎨 Brand Identity Design

Alex Presa

Starting at

5,000

About this service

Summary

I specialize in crafting and implementing comprehensive branding systems tailored to your unique needs. Whether you seek to establish a new brand without a defined strategy, aspire to elevate your current branding, or aim to extend your existing brand identity, I will collaborate closely with you to ensure that the story we craft resonates seamlessly with your discerning target audience.

Process

I take what I call a "4D approach" to design:

1. Discover 🏝

This will be our first point of contact, whether it be in person, preferably, or over a video chat, we will be getting to know each other. A lot of just learning about you, your ideas, your life, basically a fun show & tell session. I promise you we will get to know each other and have fun in the process of getting to know you and the problems you need solving.

2. Define 🔎

Once all the butterflies out of our systems, we will do a deep dive into figuring out the one problem we want to solve together this is going to help your brand, business, or project out. We will have another call session to discuss timelines, some questions, mood boarding, and develop a strategy to make sure that we are hitting the mark with the project and that no stone goes unturned.

3. Design 🎨

This is the fun part for you! You just have to kick back your legs and I will take care of the rest, as I go to town on designing your new brand identity! Designing the language around it, the foundation for how you will implement the brand into different areas, you know, the works. I will send you progress reports along the way, so you can be reminded that this is a team effort, and to get pulse checks so we know we're guiding this ship in the right direction.

4. Deploy 🚀

This is the final step in the process, we will meet again so I can present to you the rebrand, as well as a debrief on all the files that will be sent over which may include, a notion document for some brand documentation, a brand guideline so you (and anyone else on your team) know how to implement the brand properly, font links, image links, templates, mockups, etc. At this point we will hopefully be partying knowing that we created something beautiful together that will be worth the investment made.

Payment

**Please note that I do require 50% of payment upfront, and then 50% payment after the deployment call**

What's included

Strategy
After our strategy session(s), I will compile the results into a google doc, notion doc, or pdf, depending on your preference. Will be included in the brand package folder once set off.
Visual Identity System
Your new logotype, wordmark, logomark, etc. (which may include alternate logos) badges, icon sets, brand patterns, brand textures, fonts, colour palettes and more if necessary.
Brand Mockups
Mockups that show off the brand in the wild.
Brand Style Guidebook
A comprehensive pdf document outlining the use cases for your brand to handoff to any member of your team that will be implementing the brand into its various channels.

Recommendations

(5.0)

Luke Dugard

Client • Mar 25, 2025

Recommended

Working with Alex was great from first contact through to the end result. Graphics can be hard to communicate vision and he was extremely capable of working through the details of what we needed to get our product looking as desired. Quality service, quality product, and quality person.

Benjamin Ariff • Straw to Gold

Client • Mar 25, 2025

Recommended

Alex has completed multiple design projects for my company over the past couple of months and continues to deliver exactly what we need and ahead of schedule every time.

Duration

1 week

Skills and tools

Brand Designer

Graphic Designer

Brand Strategist