Package 2 | Brand strategy and visual identityLana Timmermans
You’re looking for more than just a logo. You want a strategy-backed identity that tells your story and makes your brand stick in people’s minds. This package gives you a brand framework, mood boards, stylescapes, and a full brand guide so your identity feels aligned and ready to scale.
What's included
Milestone 1: Research and framework
A deep dive into your current brand (or starting point if new), analysing competitors, audience, and positioning. The outcome is a clear brand framework that defines your purpose, values, and strategic foundation.
Milestone 2: Mood boards
2 curated mood boards exploring different visual directions, helping us set the creative foundation for your brand’s look and feel.
Milestone 3: Stylescape
A visual concept combining logo explorations, typography, colours, and imagery to show how the identity works in context. This step bridges mood boards and the final brand guide.
Milestone 4: Brand guide
A concise 35-page brand guide PDF including your logo, colour palette, typography, and basic usage rules to ensure consistency across platforms.
Milestone 5: Hand over
Delivery of all brand assets (logos in multiple formats, colour codes, fonts) neatly packaged for immediate use.
FAQs
You’ll get 1 revision round per milestone included in this package. This keeps the process efficient while making sure the final identity feels aligned with your vision.
You’ll receive a zip file that includes:
• A compact brand guide
• Source file
• Logo versions for all major social platforms
• Fonts
• Clear instructions for use
Yes, absolutely. If you decide later on that you need a full brand strategy or extended applications (like social templates or packaging), we can build on top of this package.
This package is perfect for start-ups and small businesses who want to launch with a professional brand identity, as well as established companies that need a fresh, modern look without going into a full rebrand. If you’re looking for clarity, consistency, and strong visuals that make your brand stand out, this is a great fit.
Example work
Starting at$3,500
Duration3 weeks
Tags
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Lana Timmermans Amsterdam, Netherlands
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- Followers
Package 2 | Brand strategy and visual identityLana Timmermans
Starting at$3,500
Duration3 weeks
Tags
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Digital Marketer
You’re looking for more than just a logo. You want a strategy-backed identity that tells your story and makes your brand stick in people’s minds. This package gives you a brand framework, mood boards, stylescapes, and a full brand guide so your identity feels aligned and ready to scale.
What's included
Milestone 1: Research and framework
A deep dive into your current brand (or starting point if new), analysing competitors, audience, and positioning. The outcome is a clear brand framework that defines your purpose, values, and strategic foundation.
Milestone 2: Mood boards
2 curated mood boards exploring different visual directions, helping us set the creative foundation for your brand’s look and feel.
Milestone 3: Stylescape
A visual concept combining logo explorations, typography, colours, and imagery to show how the identity works in context. This step bridges mood boards and the final brand guide.
Milestone 4: Brand guide
A concise 35-page brand guide PDF including your logo, colour palette, typography, and basic usage rules to ensure consistency across platforms.
Milestone 5: Hand over
Delivery of all brand assets (logos in multiple formats, colour codes, fonts) neatly packaged for immediate use.
FAQs
You’ll get 1 revision round per milestone included in this package. This keeps the process efficient while making sure the final identity feels aligned with your vision.
You’ll receive a zip file that includes:
• A compact brand guide
• Source file
• Logo versions for all major social platforms
• Fonts
• Clear instructions for use
Yes, absolutely. If you decide later on that you need a full brand strategy or extended applications (like social templates or packaging), we can build on top of this package.
This package is perfect for start-ups and small businesses who want to launch with a professional brand identity, as well as established companies that need a fresh, modern look without going into a full rebrand. If you’re looking for clarity, consistency, and strong visuals that make your brand stand out, this is a great fit.
Example work
$3,500