Package 2 | Brand strategy and visual identity

Lana Timmermans

Starting at

3,500

About this service

Summary

You’re looking for more than just a logo. You want a strategy-backed identity that tells your story and makes your brand stick in people’s minds. This package gives you a brand framework, mood boards, stylescapes, and a full brand guide so your identity feels aligned and ready to scale.

FAQs

Q1: How many revisions are included in this branding package?
You’ll get 1 revision round per milestone included in this package. This keeps the process efficient while making sure the final identity feels aligned with your vision.
Q2: What file formats will I receive?
You’ll receive a zip file that includes: • A compact brand guide • Source file • Logo versions for all major social platforms • Fonts • Clear instructions for use
Q3: Can I upgrade later if I need more than the basics?
Yes, absolutely. If you decide later on that you need a full brand strategy or extended applications (like social templates or packaging), we can build on top of this package.
Q4: For who is this package the perfect fit?
This package is perfect for start-ups and small businesses who want to launch with a professional brand identity, as well as established companies that need a fresh, modern look without going into a full rebrand. If you’re looking for clarity, consistency, and strong visuals that make your brand stand out, this is a great fit.

What's included

Milestone 1: Research and framework
A deep dive into your current brand (or starting point if new), analysing competitors, audience, and positioning. The outcome is a clear brand framework that defines your purpose, values, and strategic foundation.
Milestone 2: Mood boards
2 curated mood boards exploring different visual directions, helping us set the creative foundation for your brand’s look and feel.
Milestone 3: Stylescape
A visual concept combining logo explorations, typography, colours, and imagery to show how the identity works in context. This step bridges mood boards and the final brand guide.
Milestone 4: Brand guide
A concise 35-page brand guide PDF including your logo, colour palette, typography, and basic usage rules to ensure consistency across platforms.
Milestone 5: Hand over
Delivery of all brand assets (logos in multiple formats, colour codes, fonts) neatly packaged for immediate use.

Example projects