Package 3 | Brand Strategy & Visual IdentityLana Timmermans
You’re ready to go all in. This package is for founders and teams who need a full brand experience that not only looks great but drives growth. From deep strategy and messaging to visual identity and applications, you’ll walk away with a brand that attracts clients, gets investors on board, and sets you apart in your industry.
What's included
Milestone 1: Research
In-depth consumer and competitor research to understand your audience’s needs, behaviours, and expectations, while identifying how competitors position themselves. This forms the foundation for a brand that is both relevant and differentiated.
Milestone 2: Brand framework
A full review of your current brand. This includes a clear framework with mission, vision, values, and positioning so your brand has a strong strategic foundation.
Milestone 3: Branding workshops
Two interactive workshops with tailored branding exercises for you and your team. Together, we will uncover insights, align on vision and values, and co-create the strategic foundation that guides the brand identity moving forward.
Milestone 4: Mood boards
2 curated boards exploring different creative directions, setting the tone for the look and feel of your brand.
Milestone 5: Stylescape
A detailed visual concept combining logo ideas, typography, colour palettes, imagery, and design elements to show how your brand identity works in real-life context.
Milestone 6: Brand guide
A complete brand guide (PDF) with usage rules for logo, colours, typography, and imagery. Includes do’s and don’ts for consistency across all platforms.
Milestone 7: Hand over
All assets neatly packaged: logos in multiple formats, colour codes, font files, and templates. Ready to use across digital and print.
FAQs
You’ll get 2 revision rounds per milestone included in this package. This keeps the process efficient while making sure the final identity feels aligned with your vision.
This is ideal for founders or leadership teams who want to build a brand from the ground up with a strong strategic foundation and consistent identity. If you’re preparing to scale, attract investors, or align your whole team behind one vision, this package gives you everything you need.
This package is already the most complete option, but if you’d like to extend it further — for example, with packaging, social templates, or a website — we can absolutely build on top of it.
You’ll get a zip file including your full brand guide, source files, logo versions for all major social platforms, fonts, colour codes, templates, and clear instructions for use. Everything you need to roll out your brand across every touchpoint.
Typically 6 weeks. The process is thorough, from research and workshops to final delivery, so you’ll get a complete and well-founded brand identity.
Example work
Starting at$5,825
Duration6 weeks
Tags
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Lana Timmermans Amsterdam, Netherlands
- 17
- Followers
Package 3 | Brand Strategy & Visual IdentityLana Timmermans
Starting at$5,825
Duration6 weeks
Tags
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Digital Marketer
You’re ready to go all in. This package is for founders and teams who need a full brand experience that not only looks great but drives growth. From deep strategy and messaging to visual identity and applications, you’ll walk away with a brand that attracts clients, gets investors on board, and sets you apart in your industry.
What's included
Milestone 1: Research
In-depth consumer and competitor research to understand your audience’s needs, behaviours, and expectations, while identifying how competitors position themselves. This forms the foundation for a brand that is both relevant and differentiated.
Milestone 2: Brand framework
A full review of your current brand. This includes a clear framework with mission, vision, values, and positioning so your brand has a strong strategic foundation.
Milestone 3: Branding workshops
Two interactive workshops with tailored branding exercises for you and your team. Together, we will uncover insights, align on vision and values, and co-create the strategic foundation that guides the brand identity moving forward.
Milestone 4: Mood boards
2 curated boards exploring different creative directions, setting the tone for the look and feel of your brand.
Milestone 5: Stylescape
A detailed visual concept combining logo ideas, typography, colour palettes, imagery, and design elements to show how your brand identity works in real-life context.
Milestone 6: Brand guide
A complete brand guide (PDF) with usage rules for logo, colours, typography, and imagery. Includes do’s and don’ts for consistency across all platforms.
Milestone 7: Hand over
All assets neatly packaged: logos in multiple formats, colour codes, font files, and templates. Ready to use across digital and print.
FAQs
You’ll get 2 revision rounds per milestone included in this package. This keeps the process efficient while making sure the final identity feels aligned with your vision.
This is ideal for founders or leadership teams who want to build a brand from the ground up with a strong strategic foundation and consistent identity. If you’re preparing to scale, attract investors, or align your whole team behind one vision, this package gives you everything you need.
This package is already the most complete option, but if you’d like to extend it further — for example, with packaging, social templates, or a website — we can absolutely build on top of it.
You’ll get a zip file including your full brand guide, source files, logo versions for all major social platforms, fonts, colour codes, templates, and clear instructions for use. Everything you need to roll out your brand across every touchpoint.
Typically 6 weeks. The process is thorough, from research and workshops to final delivery, so you’ll get a complete and well-founded brand identity.
Example work
$5,825