THE SIRENS PACKAGE - BRANDINGCarolina Marques
Our branding service is designed to establish a refined and timeless visual identity that reflects the soul of the brand with sophistication and intention.
This process is both strategic and creative, ensuring clear, beautiful, and memorable communication.
What's included
Full Branding Package
Estimated Duration: 3–4 weeks
Deliverable 1 - Brand Strategy
A deep, foundational analysis to uncover the essence of the brand and ensure every design decision is aligned with purpose and clarity.
Includes:
-Full Brand Strategy
(brand history, purpose, vision, goals, values, personality, tone, audience profiles, competitive landscape, tone of voice, brand placement)
-Creative Direction Study
(visual references, moodboards, positioning cues)
Revisions:
2 rounds
Deliverable 2 - Visual Identity Design
A refined and timeless brand identity that communicates sophistication, intention, and recognizability.
Includes:
-Complete Logo System
(primary logo, secondary logo, alternate versions, logo mark and more)
-Color Palette
-Typography Guide & Styling
-Photography Direction
-Custom Mockups for brand visualization
Revisions:
2 rounds
Deliverable 3 - Brand Manual
A cohesive brand guideline document to ensure consistent and elevated communication across all platforms.
Includes:
-Logo Usage Rules
-Color & Typography Specifications
-Tone of Voice
-Communication Pillars
-Visual Direction Guidelines
FAQs
My process consists of the ‘one concept method’. You will be presented with one in-depth concept. It’s my job to find and present the best solution for your business and with the one concept method I can go in-depth and present a whole brand identity that doesn’t leave you confused unlike showing several concepts.
Branding typically takes 4–6 weeks, depending on response times and the number of revisions. If you need an accelerated timeline, rush options may be available.
No, you have options.
You can pay in full, or we can divide your payment into two or three installments depending on the project total. Your first installment is required to reserve your project start date.
I provide links to legally purchase or download the fonts used in your brand identity.
If a font requires a commercial license, you must purchase it independently to comply with usage rights.
You’ll receive: AI, EPS, JPG & PNG. These will all be delivered in all of your brand colours plus anything else I know you’ll need.
Absolutely. Additional items such as packaging, stationery, brochures, or expanded social media bundles can be added as à-la-carte upgrades.
I offer brand refresh options on a case-by-case basis.
If your existing strategy and identity aren’t aligned, I may recommend starting with a full brand strategy to ensure long-term consistency.
We specialize in luxury, lifestyle, hospitality, beauty, and creative service brands, but we're open to exploring other industries if the project aligns with our style and expertise.
Example work
Carolina's other services
Starting at$5,000
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Brand Design
Brand Strategist
Logo Designer
Service provided by
Carolina Marques proLisbon, Portugal
- $1k+
- Earned
- 1
- Paid projects
- 5.00
- Rating
- 7
- Followers
THE SIRENS PACKAGE - BRANDINGCarolina Marques
Starting at$5,000
Duration4 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Brand Design
Brand Strategist
Logo Designer
Our branding service is designed to establish a refined and timeless visual identity that reflects the soul of the brand with sophistication and intention.
This process is both strategic and creative, ensuring clear, beautiful, and memorable communication.
What's included
Full Branding Package
Estimated Duration: 3–4 weeks
Deliverable 1 - Brand Strategy
A deep, foundational analysis to uncover the essence of the brand and ensure every design decision is aligned with purpose and clarity.
Includes:
-Full Brand Strategy
(brand history, purpose, vision, goals, values, personality, tone, audience profiles, competitive landscape, tone of voice, brand placement)
-Creative Direction Study
(visual references, moodboards, positioning cues)
Revisions:
2 rounds
Deliverable 2 - Visual Identity Design
A refined and timeless brand identity that communicates sophistication, intention, and recognizability.
Includes:
-Complete Logo System
(primary logo, secondary logo, alternate versions, logo mark and more)
-Color Palette
-Typography Guide & Styling
-Photography Direction
-Custom Mockups for brand visualization
Revisions:
2 rounds
Deliverable 3 - Brand Manual
A cohesive brand guideline document to ensure consistent and elevated communication across all platforms.
Includes:
-Logo Usage Rules
-Color & Typography Specifications
-Tone of Voice
-Communication Pillars
-Visual Direction Guidelines
FAQs
My process consists of the ‘one concept method’. You will be presented with one in-depth concept. It’s my job to find and present the best solution for your business and with the one concept method I can go in-depth and present a whole brand identity that doesn’t leave you confused unlike showing several concepts.
Branding typically takes 4–6 weeks, depending on response times and the number of revisions. If you need an accelerated timeline, rush options may be available.
No, you have options.
You can pay in full, or we can divide your payment into two or three installments depending on the project total. Your first installment is required to reserve your project start date.
I provide links to legally purchase or download the fonts used in your brand identity.
If a font requires a commercial license, you must purchase it independently to comply with usage rights.
You’ll receive: AI, EPS, JPG & PNG. These will all be delivered in all of your brand colours plus anything else I know you’ll need.
Absolutely. Additional items such as packaging, stationery, brochures, or expanded social media bundles can be added as à-la-carte upgrades.
I offer brand refresh options on a case-by-case basis.
If your existing strategy and identity aren’t aligned, I may recommend starting with a full brand strategy to ensure long-term consistency.
We specialize in luxury, lifestyle, hospitality, beauty, and creative service brands, but we're open to exploring other industries if the project aligns with our style and expertise.
Example work
Carolina's other services
$5,000