Deliverable 1 — Web Strategy & Creative Direction (Foundation Phase) This phase establishes the strategic and aesthetic direction of your website to ensure clarity, functionality, and a cohesive brand experience. Includes: • Strategic website direction (UX goals, user journey, experience mapping) • Definition of core pages and structure • Creative direction aligned with brand identity • Assistance with copywriting (tone, structure, clarity) • Platform setup (Squarespace by default) Revisions: • Up to 2 rounds during the strategy phase

(Design Phase) A fully custom website design built for aesthetics, luxury, and conversion, no templates, ever. Includes: • Custom web design for up to 5 key pages (Home, About, Services, Contact, etc.) • Full responsive design (mobile, tablet, desktop) • Visual refinement: layout, typography, color usage, hierarchy • Integration of brand elements (images, icons, brand assets) • Basic SEO setup (meta tags, alt text, keyword structure) Revisions: • Up to 2 rounds during the design phase

(Implementation + Final Support) Bringing the website to life with a smooth, stress-free launch and guidance so you can confidently manage it afterward. Includes: • Full implementation of approved designs • Contact and/or booking form setup • Newsletter or email capture setup (optional) • Final optimization and testing • 1-on-1 launch support • Personalized course/tutorial on how to manage your site • Post-launch revision round (within one month) Revisions: • 1 round within one month after launch Additional updates or advanced features (e-commerce, memberships, etc.) are quoted separately.