Branding Suite

Robin Beelow

(0)

Starting at

$

10,000

About this service

Summary

First we'll have a discovery call where I learn more about your organization- especially its history, challenges, and goals. Once I've provided a formal proposal, we need to get the contract signed and complete a down payment (usually 50%). Then I'll get to work! For the Branding Suite, I start with more exhaustive competitor research to establish a baseline for your industry to strategize how we fit in (or stand out). I'll provide two or three aesthetic options for the logo and share them for our first check in. Then I'll refine our chosen option, adding branded design assets for the system and share it in a final review where you can approve the entire package or make change requests if anything's off. Once you complete the final payment I'll send the entire package of files. I'll remain available for any questions you have about how to use the logo on social media, print collateral, or the like, free of charge.

What's included

  • Multimedia Logo Package

    Print-optimized and digital-optimized logo files in up to three lock-ups, including color alternates (full color, single color, grayscale, black, white). Exported to .SVG and .PNG.

  • Full Buyout

    The most complete licensing available. Transfer of copyright for all assets included, as well as the design files and legal rights to modify the logo for any future use. Copyright for design files remains with Designer.

  • Identity Standards

    A detailed PDF of how your logo should be used, including margins, alternate layout applications, color information, font options and hierarchy guides.

  • Design Files

    Editable design files in either Adobe Illustrator or Affinity Designer.

  • Branded Design System

    At least one supplementary asset such as a pattern or pack of icons, optimized for both print and digital use. Exported in .PNG, .WebP and .SVG.

  • Stock Imagery

    Library of at least ten stock images you can use for your brand. Cleared for licensing or creative commons.

Duration

8 weeks

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Affinity Designer
Affinity Publisher

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