A complete brand experience built for businesses ready to show up with intention across every touchpoint. This package combines strategy and design so that every visual decision has a clear reason behind it, and everything works together from your guidelines to your printed materials and social presence. Who is this for? Perfect for startups, small businesses, and founders who are ready to invest in a strategic brand identity. Whether you're launching, rebranding, or growing your business, this service is designed for those who want a cohesive, memorable brand built on strategy, not guesswork.

Brand Questionnaire We kick things off with a simple brand questionnaire to uncover your brand’s mission, audience insights and competitive landscape. From these findings, we define the brand’s visual direction prior to defining the visual direction and design development.

Creative Direction Moodboards Next, we translate strategy into inspiration. You’ll receive up to two distinctive moodboards showcasing color references, typography samples, photography styles and pattern concepts. You’ll select one to set the overall visual direction for your brand identity.

Logo Design Suite* A complete set of logo variations that will bring consistency and versatility to use in all your brand touchpoints, that includes: a Primary Logo as the core of your brand identity, a Secondary Logo for flexible applications, a Submark for compact spaces and a Favicon to establish a strong web presence.

Brand Color Palette* A curated color system that reflects your brand personality and keeps your visuals consistent, with primary and supporting colors, along with digital and print values, and suggested combinations to maintain visual harmony.

Brand Typography* You’ll receive a simple, ready‑to‑use type system that covers everything from headlines and subheadlines to body copy, complete with real‑world usage examples. Recommendations may feature both free and premium fonts; procurement of paid fonts is the client's responsibility. A comparable free alternative will be provided if a premium font is suggested.

Brand Elements* Custom brand elements like icons, patterns, or curated imagery designed to strengthen and enrich your visual identity.

Brand Guidelines + Mockups A comprehensive brand guidelines that will provide important info on how to apply your new branding in a consistent and efficient way. It includes guidelines on how to apply your logo suite, colors, typography and brand elements. The Brand Guidelines is supported with curated mockups that will show your brand in real world scenarios, for both print and digital touchpoints.

Revision Process Items marked with an asteristic (*) include up to 2 revision rounds, ensuring that all the designs aligns with your vision.