A focused package built to give your business a strong, cohesive visual identity from the start. This isn't just a logo service. It covers all the core brand elements you need to show up professionally and consistently, whether you're launching something new or finally giving your brand the look it deserves. Who it’s for? The Essentials Brand Identity package is ideal for founders, freelancers, and small businesses who already have a clear vision for their brand and need a polished visual identity to bring it to life. It includes the core elements needed to create a consistent and professional brand presence, making it a great fit for businesses in the early stages or those looking for a visual refresh. What's included:

Brand Questionnaire We kick things off with a simple brand questionnaire to uncover your brand’s mission, audience insights and competitive landscape. From these findings, we define the brand’s visual direction prior to defining the visual direction and design development.

Creative Direction Moodboards Next, we translate strategy into inspiration. You’ll receive up to two distinctive moodboards showcasing color references, typography samples, photography styles and pattern concepts. You’ll select one to set the overall visual direction for your brand identity.

Logo Design Suite* A complete set of logo variations that will bring consistency and versatility to use in all your brand touchpoints, that includes: a Primary Logo as the core of your brand identity, a Secondary Logo for flexible applications, a Submark for compact spaces and a Favicon to establish a strong web presence.

Brand Color Palette* A curated color system that reflects your brand personality and keeps your visuals consistent, with primary and supporting colors, along with digital and print values, and suggested combinations to maintain visual harmony.

Brand Typography* You’ll receive a simple, ready‑to‑use type system that covers everything from headlines and subheadlines to body copy, complete with real‑world usage examples. Recommendations may feature both free and premium fonts; procurement of paid fonts is the client's responsibility. A comparable free alternative will be provided if a premium font is suggested.

Brand Applications/Mockups Your identity is presented across realistic print, physical, and digital contexts so you can see exactly how the brand looks and feels in the real world.

One-Page Brand Guide A concise visual reference covering logo usage, color palette, typography, and brand mockups. Delivered as a PDF and a shared Figma file so you always know how to apply your brand correctly.

Revision Process Items marked with an asteristic (*) include up to 2 revision rounds, ensuring that all the designs aligns with your vision.