1. Initial Discussion & Workshop We’ll begin with a discovery call or an async message to understand your vision, values, and objectives, guiding you through an in-depth questionnaire to define your brand personality, target audience, and competitive landscape. 2. Moodboard & Creative Direction We’ll translate those insights into a curated moodboard of logos, typefaces, textures, colors, and imagery that resonate with your identity, refining until we’re aligned on the perfect style and tone. 3. Identity Development & Refinement I will craft logo concepts and system variations, then guide you through feedback rounds to hone shapes, typography, and color palettes until a final, unmistakable design takes shape. 4. Brand Guidelines & Files Handover I will package your new identity into a comprehensive brand guidelines document and deliver all master files (vector, high-res, and web and print-ready formats), so you have everything you need to present and protect your brand.

Each package includes up to two revision rounds to ensure clarity, alignment, and client satisfaction. Additional rounds or new directions are billed hourly.

A full brand identity project typically spans about 4-6 weeks, depending on how quickly feedback is returned and how many deliverables are required. If revisions or additional graphics are needed, the timeline may also extend slightly.

For the discovery session, it's helpful to come with a clear idea of your brand vision, who your audience is, and any design preferences or inspiration you have in mind. The more context and direction you can share, the smoother the process will be and the better I can tailor the designs to fit your brand.

At the end of the project, you’ll receive a complete set of brand identity files ready for print and digital use, including logo files in multiple formats (AI, EPS, SVG, JPG, PNG (with transparent background), and a comprehensive brand guidelines document, outlining best practices for the usage of the brand's logo, color palette, typography system and font recommendations. Font licenses are purchased and managed by the client.

Payments follow the deposit schedule in each package. A 50% deposit is required to secure your booking, and work begins once that first payment clears.

I offer friendly post-launch support to make sure your brand assets keep working smoothly for you. Whether you need small updates, new collateral, or just design advice as your brand grows, I’m happy to help. You can book one-off sessions or set up a simple retainer for ongoing support.