Essential Brand IdentityBianca Santiago
I offer a streamlined package designed to give your business a strong, cohesive visual identity. It’s not just logos. This includes essential brand elements like a logo design suite, color palette, typography pairings and brand elements to help you present a professional and consistent look across all platforms, making it easier to connect with your audience and grow your presence.
Who it’s for: Perfect for startups, creatives, and small business owners who need a professional visual identity to launch with confidence.
What's included:
Brand Questionnaire
A short brand questionnaire designed to understand your business, goals, audience, and visual preferences. This helps ensure the identity reflects your brand and supports the right direction from the start.
Creative Direction Moodboards
Curated moodboards used to define the visual direction before design begins.
Includes:
Up to 2 moodboards exploring different visual directions
References for color mood, typography style, imagery, and overall brand tone; used as the creative foundation for the identity design.
Logo Design Suite
A flexible set of logo variations so your brand works across digital and print touchpoints.
Includes:
Primary logo
Secondary logo
Submark or monogram
All versions are delivered in black, white and brand colors.
File formats: PNG, JPG, SVG, PDF, and EPS.
Brand Color Palette
A curated color system that reflects your brand personality and keeps your visuals consistent.
Includes:
Primary and supporting colors
Color codes in HEX, RGB, CMYK, and Pantone.
Typography System
Carefully selected fonts that support your brand voice and improve readability.
Includes:
Primary and secondary fonts
Basic typography hierarchy
Usage guidance
One-Page Guide Sheet
A concise visual guide to help you apply your brand consistently.
Includes:
Logo usage examples
Color palette overview
Typography overview
2-3 Brand-In-Action Mockups
Delivered as a PDF and shared Figma file
FAQs
For a basic brand identity package, it typically spans about 2-3 weeks, from the initial questionnaire to delivering the final files, depending on how quickly feedback is returned. If revisions or additional graphics are needed, the timeline may also extend accordingly.
The package includes up to 2 revision rounds to refine the chosen direction and ensure the final result aligns with your vision. Additional revisions or new design directions can be quoted separately if needed.
Payments follow the deposit schedule in each package. A 50% deposit is required to secure your booking, and work begins once that first payment clears.
You will complete a short brand questionnaire that helps clarify your goals, audience, and preferences before the design process begins. The more context and direction you can share, the smoother the process will be and the better I can tailor the designs to fit your brand.
You will receive all final logo variations and brand assets in industry-standard formats including PNG, JPG, SVG, PDF, and EPS, ready for both web and print use.
Absolutely! Add-ons like social media templates, brand stationary, presentations, packaging, or extensive brand guidelines can be addd for an additional fee.
I offer post-launch support to make sure your brand assets keep working smoothly for you. Whether you need small updates, new collateral, or just design advice as your brand grows, I’m happy to help. You can book one-off sessions or set up a simple retainer for ongoing support.
Contact for pricing
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Logo Designer
Service provided by
Bianca Santiago Berlin, Germany
- $5k+
- Earned
- 2
- Paid projects
- 5.00
- Rating
- 301
- Followers
Essential Brand IdentityBianca Santiago
Contact for pricing
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Designer
Brand Strategist
Logo Designer
I offer a streamlined package designed to give your business a strong, cohesive visual identity. It’s not just logos. This includes essential brand elements like a logo design suite, color palette, typography pairings and brand elements to help you present a professional and consistent look across all platforms, making it easier to connect with your audience and grow your presence.
Who it’s for: Perfect for startups, creatives, and small business owners who need a professional visual identity to launch with confidence.
What's included:
Brand Questionnaire
A short brand questionnaire designed to understand your business, goals, audience, and visual preferences. This helps ensure the identity reflects your brand and supports the right direction from the start.
Creative Direction Moodboards
Curated moodboards used to define the visual direction before design begins.
Includes:
Up to 2 moodboards exploring different visual directions
References for color mood, typography style, imagery, and overall brand tone; used as the creative foundation for the identity design.
Logo Design Suite
A flexible set of logo variations so your brand works across digital and print touchpoints.
Includes:
Primary logo
Secondary logo
Submark or monogram
All versions are delivered in black, white and brand colors.
File formats: PNG, JPG, SVG, PDF, and EPS.
Brand Color Palette
A curated color system that reflects your brand personality and keeps your visuals consistent.
Includes:
Primary and supporting colors
Color codes in HEX, RGB, CMYK, and Pantone.
Typography System
Carefully selected fonts that support your brand voice and improve readability.
Includes:
Primary and secondary fonts
Basic typography hierarchy
Usage guidance
One-Page Guide Sheet
A concise visual guide to help you apply your brand consistently.
Includes:
Logo usage examples
Color palette overview
Typography overview
2-3 Brand-In-Action Mockups
Delivered as a PDF and shared Figma file
FAQs
For a basic brand identity package, it typically spans about 2-3 weeks, from the initial questionnaire to delivering the final files, depending on how quickly feedback is returned. If revisions or additional graphics are needed, the timeline may also extend accordingly.
The package includes up to 2 revision rounds to refine the chosen direction and ensure the final result aligns with your vision. Additional revisions or new design directions can be quoted separately if needed.
Payments follow the deposit schedule in each package. A 50% deposit is required to secure your booking, and work begins once that first payment clears.
You will complete a short brand questionnaire that helps clarify your goals, audience, and preferences before the design process begins. The more context and direction you can share, the smoother the process will be and the better I can tailor the designs to fit your brand.
You will receive all final logo variations and brand assets in industry-standard formats including PNG, JPG, SVG, PDF, and EPS, ready for both web and print use.
Absolutely! Add-ons like social media templates, brand stationary, presentations, packaging, or extensive brand guidelines can be addd for an additional fee.
I offer post-launch support to make sure your brand assets keep working smoothly for you. Whether you need small updates, new collateral, or just design advice as your brand grows, I’m happy to help. You can book one-off sessions or set up a simple retainer for ongoing support.
Contact for pricing