A focused package built to give your business a strong, cohesive visual identity from the start. This isn't just a logo. It covers all the core brand elements you need to show up professionally and consistently, whether you're launching something new or finally giving your brand the look it deserves. Who it’s for: Perfect for startups, creatives, and small business owners who need a solid visual foundation to launch with confidence. What's included:

Brand Questionnaire — Before anything begins, you'll fill out a short questionnaire covering your business, goals, audience, and visual preferences. This shapes the entire process and makes sure the final identity actually reflects your brand.

Creative Direction Moodboards — Two curated moodboards exploring different visual directions, covering color mood, typography style, imagery, and overall brand tone. These are reviewed and agreed on together before design begins, so there are no surprises.

Logo Design Suite — A flexible set of logo variations so your brand works across every touchpoint. You'll receive a primary logo, a secondary logo, and a submark or monogram, all delivered in black, white, and brand colors. File formats include PNG, JPG, SVG, PDF, and EPS.

Brand Color Palette — A curated color system that reflects your brand personality and keeps your visuals consistent, with primary and supporting colors delivered in HEX, RGB, CMYK, and Pantone.

Typography System — Carefully selected fonts that support your brand voice and improve readability, with a primary and secondary font, a basic hierarchy, and simple usage guidance.

Brand Application Mockups — Your identity presented across realistic print, physical, and digital contexts so you can see exactly how the brand looks and feels in the real world, and so do your clients.

One-Page Brand Guide — A concise visual reference covering logo usage, color palette, typography, and 2 to 3 brand-in-action mockups. Delivered as a PDF and a shared Figma file so you always know how to apply your brand correctly.