Social Ghostwriting for Digital Health Leaders & AppsAntonio Matta
I write platform-specific social content for digital health companies, mental health apps, and behavioral health tech leaders who need to translate clinical credibility into scroll-stopping posts without hiring a full-time social team. I build the voice architecture first, then create LinkedIn thought leadership, Instagram stories, X threads, and Google Ads copy that reach investors, users, and partners where they actually scroll—all while honoring the science and ethics your work requires.
What's included
Voice & Positioning Framework
Before a single post goes live, I map your expertise, audience pain points, and platform goals. This foundation document captures your clinical credibility, brand positioning, and tone—so every piece of content sounds authentically you, not generically "wellness." Framework includes messaging pillars, key themes, and platform-specific angles for LinkedIn, Instagram, X, and Google Ads.
Platform-Calibrated Social Content (Monthly)
I create ready-to-post content tailored to each platform's audience and format. LinkedIn posts position you as a thought leader for investors, partners, and enterprise clients. Instagram content humanizes your app or service with user stories, behind-the-scenes moments, and evidence-backed education. X threads break down complex behavioral health concepts into scroll-stopping insights. Google Ads copy converts awareness into action with clear, benefit-driven messaging that meets users where they search.
Content Calendar & Strategy Sessions
Monthly content calendar with post dates, platforms, and themes aligned to product launches, awareness campaigns, or industry events. Includes one strategy session per month to review performance, refine messaging, and plan upcoming content. Calendar ensures consistent presence without requiring full-time social staff or pulling founders away from product development.
Performance Insights & Iteration
Quarterly review of engagement metrics, audience feedback, and content performance across platforms. I analyze what's resonating, what's not, and why—then adjust tone, format, or messaging accordingly. This keeps your social presence evolving with your audience's needs, not stuck in a template that worked six months ago.
FAQs
Mental health and digital health content requires clinical accuracy, trauma-informed language, and stigma-free messaging. Generic ghostwriters either produce content so clinical it reads like a diagnostic manual (accurate but inaccessible) or so oversimplified it borders on irresponsible (engaging but potentially harmful). I translate expertise into posts that build trust with people searching desperately for solutions—at 3 AM or in a board meeting.
I handle both. After building your Voice & Positioning Framework, I develop the content strategy, themes, and calendar based on your goals, product launches, and audience needs. You review and approve—but you're not expected to brainstorm topics or draft posts. That's my job.
LinkedIn for B2B positioning (investors, enterprise clients, thought leadership). Instagram for B2C engagement (app users, community building, humanized impact stories). X for rapid-fire insights and industry conversations. Google Ads for conversion-focused search copy. Platform choice depends on your primary audience—we'll define that in the strategy session.
The Voice & Positioning Framework captures your specific expertise, values, and tone before I write a single post. I also review your existing content, interview you or your team, and iterate based on your feedback. The goal is content that passes the "Did I write this?" test—not content that could belong to any app with similar features.
es. I understand the compliance guardrails for digital therapeutics, behavioral health tech, and clinical-grade interventions. I write claims that are evidence-backed, avoid overpromising, and honor scope—so your legal team isn't rewriting every post before it goes live.
I can create thought leadership content that positions your founders or clinical team as experts in the space without revealing product specifics. This builds audience trust and visibility before launch—so when you do announce, you're not starting from zero followers.
Example work
Starting at$800 /mo
Tags
Google Ads
HootSuite
Instagram
LinkedIn
Slack
X
Content Creator
Social Media Marketer
Social Media Strategist
Service provided by
Antonio Matta proNew York, USA
- 4
- Followers
Social Ghostwriting for Digital Health Leaders & AppsAntonio Matta
Starting at$800 /mo
Tags
Google Ads
HootSuite
Instagram
LinkedIn
Slack
X
Content Creator
Social Media Marketer
Social Media Strategist
I write platform-specific social content for digital health companies, mental health apps, and behavioral health tech leaders who need to translate clinical credibility into scroll-stopping posts without hiring a full-time social team. I build the voice architecture first, then create LinkedIn thought leadership, Instagram stories, X threads, and Google Ads copy that reach investors, users, and partners where they actually scroll—all while honoring the science and ethics your work requires.
What's included
Voice & Positioning Framework
Before a single post goes live, I map your expertise, audience pain points, and platform goals. This foundation document captures your clinical credibility, brand positioning, and tone—so every piece of content sounds authentically you, not generically "wellness." Framework includes messaging pillars, key themes, and platform-specific angles for LinkedIn, Instagram, X, and Google Ads.
Platform-Calibrated Social Content (Monthly)
I create ready-to-post content tailored to each platform's audience and format. LinkedIn posts position you as a thought leader for investors, partners, and enterprise clients. Instagram content humanizes your app or service with user stories, behind-the-scenes moments, and evidence-backed education. X threads break down complex behavioral health concepts into scroll-stopping insights. Google Ads copy converts awareness into action with clear, benefit-driven messaging that meets users where they search.
Content Calendar & Strategy Sessions
Monthly content calendar with post dates, platforms, and themes aligned to product launches, awareness campaigns, or industry events. Includes one strategy session per month to review performance, refine messaging, and plan upcoming content. Calendar ensures consistent presence without requiring full-time social staff or pulling founders away from product development.
Performance Insights & Iteration
Quarterly review of engagement metrics, audience feedback, and content performance across platforms. I analyze what's resonating, what's not, and why—then adjust tone, format, or messaging accordingly. This keeps your social presence evolving with your audience's needs, not stuck in a template that worked six months ago.
FAQs
Mental health and digital health content requires clinical accuracy, trauma-informed language, and stigma-free messaging. Generic ghostwriters either produce content so clinical it reads like a diagnostic manual (accurate but inaccessible) or so oversimplified it borders on irresponsible (engaging but potentially harmful). I translate expertise into posts that build trust with people searching desperately for solutions—at 3 AM or in a board meeting.
I handle both. After building your Voice & Positioning Framework, I develop the content strategy, themes, and calendar based on your goals, product launches, and audience needs. You review and approve—but you're not expected to brainstorm topics or draft posts. That's my job.
LinkedIn for B2B positioning (investors, enterprise clients, thought leadership). Instagram for B2C engagement (app users, community building, humanized impact stories). X for rapid-fire insights and industry conversations. Google Ads for conversion-focused search copy. Platform choice depends on your primary audience—we'll define that in the strategy session.
The Voice & Positioning Framework captures your specific expertise, values, and tone before I write a single post. I also review your existing content, interview you or your team, and iterate based on your feedback. The goal is content that passes the "Did I write this?" test—not content that could belong to any app with similar features.
es. I understand the compliance guardrails for digital therapeutics, behavioral health tech, and clinical-grade interventions. I write claims that are evidence-backed, avoid overpromising, and honor scope—so your legal team isn't rewriting every post before it goes live.
I can create thought leadership content that positions your founders or clinical team as experts in the space without revealing product specifics. This builds audience trust and visibility before launch—so when you do announce, you're not starting from zero followers.
Example work
$800 /mo