Before a single post goes live, I map your expertise, audience pain points, and platform goals. This foundation document captures your clinical credibility, brand positioning, and tone—so every piece of content sounds authentically you, not generically "wellness." Framework includes messaging pillars, key themes, and platform-specific angles for LinkedIn, Instagram, X, and Google Ads.

I create ready-to-post content tailored to each platform's audience and format. LinkedIn posts position you as a thought leader for investors, partners, and enterprise clients. Instagram content humanizes your app or service with user stories, behind-the-scenes moments, and evidence-backed education. X threads break down complex behavioral health concepts into scroll-stopping insights. Google Ads copy converts awareness into action with clear, benefit-driven messaging that meets users where they search.

Monthly content calendar with post dates, platforms, and themes aligned to product launches, awareness campaigns, or industry events. Includes one strategy session per month to review performance, refine messaging, and plan upcoming content. Calendar ensures consistent presence without requiring full-time social staff or pulling founders away from product development.

Quarterly review of engagement metrics, audience feedback, and content performance across platforms. I analyze what's resonating, what's not, and why—then adjust tone, format, or messaging accordingly. This keeps your social presence evolving with your audience's needs, not stuck in a template that worked six months ago.