Social Ghostwriting for Digital Health Leaders & Apps
Starting at
$
4,500
/moAbout this service
Summary
Deliverables
FAQ
FAQs
What makes mental health social content different from regular B2B or B2C content?
Mental health and digital health content requires clinical accuracy, trauma-informed language, and stigma-free messaging. Generic ghostwriters either produce content so clinical it reads like a diagnostic manual (accurate but inaccessible) or so oversimplified it borders on irresponsible (engaging but potentially harmful). I translate expertise into posts that build trust with people searching desperately for solutions—at 3 AM or in a board meeting.
Do I need to provide content ideas, or do you handle strategy too?
I handle both. After building your Voice & Positioning Framework, I develop the content strategy, themes, and calendar based on your goals, product launches, and audience needs. You review and approve—but you're not expected to brainstorm topics or draft posts. That's my job.
Which platforms do you prioritize, and why?
LinkedIn for B2B positioning (investors, enterprise clients, thought leadership). Instagram for B2C engagement (app users, community building, humanized impact stories). X for rapid-fire insights and industry conversations. Google Ads for conversion-focused search copy. Platform choice depends on your primary audience—we'll define that in the strategy session.
How do you ensure content sounds like me/my brand, not a generic wellness account?
The Voice & Positioning Framework captures your specific expertise, values, and tone before I write a single post. I also review your existing content, interview you or your team, and iterate based on your feedback. The goal is content that passes the "Did I write this?" test—not content that could belong to any app with similar features.
Can you write for highly regulated spaces like FDA-cleared DTx or clinical-grade apps?
es. I understand the compliance guardrails for digital therapeutics, behavioral health tech, and clinical-grade interventions. I write claims that are evidence-backed, avoid overpromising, and honor scope—so your legal team isn't rewriting every post before it goes live.
What if my app is pre-launch or in stealth mode?
I can create thought leadership content that positions your founders or clinical team as experts in the space without revealing product specifics. This builds audience trust and visibility before launch—so when you do announce, you're not starting from zero followers.
What's included
Voice & Positioning Framework
Before a single post goes live, I map your expertise, audience pain points, and platform goals. This foundation document captures your clinical credibility, brand positioning, and tone—so every piece of content sounds authentically you, not generically "wellness." Framework includes messaging pillars, key themes, and platform-specific angles for LinkedIn, Instagram, X, and Google Ads.
Platform-Calibrated Social Content (Monthly)
I create ready-to-post content tailored to each platform's audience and format. LinkedIn posts position you as a thought leader for investors, partners, and enterprise clients. Instagram content humanizes your app or service with user stories, behind-the-scenes moments, and evidence-backed education. X threads break down complex behavioral health concepts into scroll-stopping insights. Google Ads copy converts awareness into action with clear, benefit-driven messaging that meets users where they search.
Content Calendar & Strategy Sessions
Monthly content calendar with post dates, platforms, and themes aligned to product launches, awareness campaigns, or industry events. Includes one strategy session per month to review performance, refine messaging, and plan upcoming content. Calendar ensures consistent presence without requiring full-time social staff or pulling founders away from product development.
Performance Insights & Iteration
Quarterly review of engagement metrics, audience feedback, and content performance across platforms. I analyze what's resonating, what's not, and why—then adjust tone, format, or messaging accordingly. This keeps your social presence evolving with your audience's needs, not stuck in a template that worked six months ago.
Example projects
Skills and tools
Industries