Educational Email Courses for Mental Health & Wellness Apps
Starting at
$
3,000
/moAbout this service
Summary
FAQs
How much of my time does this require?
Minimal. Total time commitment over 6 months: 6-8 hours. Month one: 1-2 asynchronous interviews (typically with clinical and product/marketing leads) to capture your expertise and identify what to teach—these can be scheduled flexibly. Months 2-5: Brief review periods (30-60 minutes total per month) to approve lesson drafts and provide feedback. Month 6: Final review and launch approval. I handle all strategy, writing, platform setup, testing, and optimization—you stay in control without doing the heavy lifting.
What topics work best for educational email courses?
The best courses teach one specific concept or solve one concrete problem in 5-7 days. For digital health: "Understanding How [Your App Feature] Works," "5 Days to Better [Mental Health Outcome]," "What Clinicians Need to Know About [Your Approach]," or "Getting Started with [Your Platform]: A User's Guide." The key is focus—one transformation, not everything you know. During our strategy sessions, we'll identify the highest-value topic for your specific audience and business goals.
Do you understand digital health compliance and clinical accuracy?
Yes. I'm a trauma-informed peer counselor with clinical training and extensive experience ghostwriting for mental health leaders, treatment centers, and digital therapeutics companies. I understand HIPAA considerations, evidence-based language, FDA guidance for digital therapeutics, and the ethical boundaries digital health companies must navigate. Your courses will include appropriate disclaimers, crisis resources, and language that educates without diagnosing or creating clinical relationships—protecting your reputation and regulatory standing.
What platforms do you work with?
I'm platform-agnostic and experienced with ConvertKit, Mailchimp, ActiveCampaign, HubSpot, Klaviyo, Drip, and custom ESP integrations. If you already have an email platform, I'll work within it. If you're starting fresh or evaluating options, I'll recommend the best fit for your audience size, budget, technical needs, and feature requirements—then handle complete setup and automation.
How do you measure success for an email course?
We track four key metrics: (1) Enrollment rate (how many people sign up from your landing page?), (2) Open rates per lesson (which emails lose people?), (3) Completion rate (percentage who finish all 5-7 lessons), and (4) Conversion rate (how many graduates take your desired next action—demo booking, account upgrade, feature adoption, referral). Monthly reports show what's working, and we optimize throughout the 6-month engagement to improve performance.
Can you repurpose course content for other channels?
Absolutely. Email course content is highly repurposable. Lessons can become: Blog posts (SEO-friendly versions of each lesson), Social media carousels or thread series, In-app educational content or tooltips, Webinar or workshop content, Knowledge base articles, or Sales enablement materials for your team. During our engagement, we can discuss a repurposing strategy to maximize ROI on the content we create.
What happens after the 6-month engagement?
By month six, you'll have a proven, self-running educational email course that builds trust 24/7. The course continues running on autopilot—no additional work required from you. Most clients either: (1) Continue with me to build additional courses (different topics, different audience segments), (2) Move to quarterly consulting for optimization and updates, or (3) Manage the course internally using the frameworks and systems we've built. The goal is sustainable educational infrastructure, whether that's with me long-term or transitioned internally.
What's included
Course Strategy & Transformation Mapping
I conduct 1-2 asynchronous interviews with your clinical and product leads to identify one high-value insight or framework worth teaching. We'll map the journey from confusion to capability—what do users, clinicians, or enterprise buyers need to understand to trust your platform? This strategic foundation ensures your course teaches what actually moves people from skepticism to engagement, not just generic mental health education.
Course Architecture & Learning Design
I design a 5-7 email sequence with clear learning progression. Each email builds on the previous one, moving learners from foundational understanding to practical application. Typical structure: Email 1 establishes the problem and why it matters, Emails 2-5 teach core concepts (one insight per email), Email 6 shows how to apply what they've learned, Email 7 provides next steps and clear CTA. Each lesson is digestible (5-10 minute read) and actionable.
Lesson Writing & Content Development
I write every email in your brand voice with your clinical expertise. Each lesson includes: Hook (opening that makes them feel seen), Teaching (one main concept explained clearly with examples), Action (one small task they can complete in 5-10 minutes), Transition (bridge to the next lesson), and P.S. (invitation to reply with questions). Content is substantial enough to provide real value but not so dense that people abandon mid-course.
Platform Setup & Email Automation
I handle the technical setup in your email service provider (ConvertKit, Mailchimp, ActiveCampaign, HubSpot, or your preferred ESP). This includes: building the automated sequence, setting delivery cadence and timing, creating tags for segmentation and tracking, testing the complete user flow, and ensuring mobile-responsive formatting. Once live, the course runs on autopilot—new subscribers progress through lessons daily while you focus on product development.
Lead Magnet & Landing Page Copy
our course needs a compelling entry point. I create: Lead magnet copy (the preview/promise that gets people to sign up), Landing page that explains what they'll learn and why it matters, Sign-up form copy and confirmation messaging, and Social proof elements if you have testimonials or completion data. The goal: make enrollment feel like a no-brainer for your target audience.
Engagement Mechanisms & Completion Design
Email courses fail when people stop opening. I build in psychological hooks to keep learners engaged: Progress indicators ("You're on Day 3 of 5"), Curiosity gaps (each lesson previews what's coming next), Quick wins (small completable tasks build momentum), and Social proof (case examples, user stories). We'll also create a completion certificate or badge for those who finish—gamification that drives follow-through.
Analytics Setup & Performance Tracking
I set up tracking to measure what matters: Open rates per lesson (which emails lose people?), Click-through rates on CTAs, Completion rates (how many finish vs. drop off?), and Conversion tracking (how many course grads become users, book demos, or upgrade?). You receive monthly performance reports during the 6-month engagement, with insights on what's working and recommendations for optimization.
Post-Course Nurture Sequence
Course completion isn't the end—it's a transition point. I create a 3-5 email follow-up sequence for graduates: Celebrate completion, Reinforce key lessons, Provide next-step resources, and Include strategic CTA (book demo, upgrade account, explore premium features, refer a colleague). This sequence turns educated leads into activated users while maintaining the trust you've built.
Professional Compliance & Ethical Review
Digital health companies must navigate clinical, legal, and ethical boundaries. Every lesson includes appropriate disclaimers ("This course is educational, not clinical advice"), crisis resources where relevant (988, Crisis Text Line), and language that maintains professional boundaries while building trust. I ensure your content educates without diagnosing, supports without creating therapeutic relationships, and informs without crossing lines that could harm your reputation or regulatory standing.
Example projects
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