Newsletter Ghostwriting for Digital Health & Wellness Apps
Starting at
$
3,500
/moAbout this service
Summary
FAQs
How much of my time does this require?
Minimal. Month one: 1-2 asynchronous interviews (typically with your clinical and marketing leads) to capture your brand voice and map audience segments—these can be scheduled flexibly around your team's availability. Ongoing: 15-30 minutes per newsletter to review drafts and approve or request adjustments. I handle all research, writing, formatting, platform management, and analytics—you stay in control without doing the heavy lifting.
What if we have multiple audience segments (users, clinicians, investors)?
That's common in digital health, and I specialize in multi-stakeholder content. We'll create segmentation strategies so different groups receive relevant messaging. This might mean one core newsletter with segmented sections, or separate strategic sends to specific lists. During our strategy sessions, we'll map the most efficient approach for your ecosystem.
Do you understand healthcare compliance and clinical accuracy?
Yes. I'm a trauma-informed peer counselor with clinical training and extensive experience ghostwriting for mental health leaders, treatment centers, and digital therapeutics companies. I understand HIPAA considerations, evidence-based language, and the ethical boundaries digital health companies must navigate. Your newsletters will be clinically sound, compliant, and trustworthy—never crossing lines that could harm your reputation or regulatory standing.
What platforms do you work with?
I'm platform-agnostic and experienced with Substack, Beehiiv, ConvertKit, Mailchimp, HubSpot, and custom ESP integrations. If you already have a platform, I'll work within it. If you're starting fresh, I'll recommend the best fit for your audience size, budget, and feature needs—then handle setup and template design.
Can you incorporate product updates or research findings into newsletters?
Absolutely. I excel at translating technical product features, clinical research, and data insights into accessible, engaging newsletter content. Whether you're announcing a new app feature, sharing pilot study results, or explaining how your digital therapeutic works—I make complex information clear without oversimplifying or losing clinical integrity.
What happens after 6 months?
By month six, you'll have a proven newsletter system, engaged subscriber base, and clear performance data. Most clients continue the engagement—either monthly or moving to quarterly strategy consulting while handling newsletters in-house using the frameworks I've built. The goal is sustainable newsletter infrastructure, whether that's with me long-term or transitioned internally.
What's included
Voice & Audience Architecture
I conduct 1-2 asynchronous interviews with your clinical and marketing leads to capture your brand's voice, clinical positioning, and audience segments. Whether you're speaking to users, investors, enterprise clients, or referral partners—I map who needs to hear from you and what they need to hear. This foundation ensures every newsletter sounds authentically you, not generically "digital health."
6-Month Newsletter Strategy & Content Plan
I develop a strategic newsletter roadmap aligned to your business goals—whether that's user activation, investor updates, partnership development, or thought leadership. Includes content calendar with themes, formats (educational, case studies, product updates, research highlights), and clear CTAs. Each newsletter serves a purpose beyond "staying in touch."
Multi-Stakeholder Segmentation
Digital health companies have diverse audiences: app users, clinicians, corporate wellness buyers, payers, investors. I create segmented content strategies so different subscriber groups receive messaging tailored to their needs and stage in your ecosystem. One newsletter, multiple versions—or strategic sends to specific segments.
Platform Setup & Newsletter Template Design
I handle the technical setup (Substack, Beehiiv, ConvertKit, or your preferred platform) and design a branded, mobile-responsive newsletter template. Clean structure, skimmable formatting, professional design that reflects your product's UI/UX quality. Template evolves based on engagement data—what works, what doesn't.
3-5 Email Welcome Sequence
New subscribers get an automated onboarding sequence that introduces your mission, highlights key resources, and sets expectations. This sequence nurtures cold subscribers into engaged readers while you focus on product development. Written, sequenced, and automated—just review and approve.
2-3 Newsletters Per Month (Ready to Send)
I write, format, and deliver fully-edited newsletters 3-5 days before your scheduled send date. Each edition includes: compelling subject line options, mobile-optimized body copy, curated resources or research summaries when relevant, and strategic CTAs. You review for 15-30 minutes, approve or request tweaks, and hit send. Far less time than the 5-8 hours it takes to write one yourself.
Subject Line Testing & Optimization
I craft 2-3 subject line options per newsletter, drawing on email marketing best practices and platform-specific data. Over time, we identify what drives opens for your audience—clinical intrigue, user benefits, research highlights, or product updates—and optimize accordingly.
Monthly Analytics & Quarterly Strategy Reviews
Every month you receive a performance report: open rates, click-throughs, top-performing content, subscriber growth trends. Every quarter, we conduct a strategy session to review what's working, adjust themes or formats, and align newsletters to evolving business priorities. Your newsletter system gets smarter over time.
Example projects
Skills and tools
Industries