Newsletter Ghostwriting for Digital Health & Wellness AppsAntonio Matta
I create consistent, strategically-aligned newsletters for digital health companies, mental health apps, and wellness platforms that turn your inbox into influence. Through voice capture, audience segmentation, and platform-specific strategy, I handle everything from welcome sequences to monthly analytics—while you spend just 15-30 minutes reviewing each edition. Your expertise, your voice, your goals—delivered to subscribers who actually read, engage, and act.
What's included
Voice & Audience Architecture
I conduct 1-2 asynchronous interviews with your clinical and marketing leads to capture your brand's voice, clinical positioning, and audience segments. Whether you're speaking to users, investors, enterprise clients, or referral partners—I map who needs to hear from you and what they need to hear. This foundation ensures every newsletter sounds authentically you, not generically "digital health."
6-Month Newsletter Strategy & Content Plan
I develop a strategic newsletter roadmap aligned to your business goals—whether that's user activation, investor updates, partnership development, or thought leadership. Includes content calendar with themes, formats (educational, case studies, product updates, research highlights), and clear CTAs. Each newsletter serves a purpose beyond "staying in touch."
Multi-Stakeholder Segmentation
Digital health companies have diverse audiences: app users, clinicians, corporate wellness buyers, payers, investors. I create segmented content strategies so different subscriber groups receive messaging tailored to their needs and stage in your ecosystem. One newsletter, multiple versions—or strategic sends to specific segments.
Platform Setup & Newsletter Template Design
I handle the technical setup (Substack, Beehiiv, ConvertKit, or your preferred platform) and design a branded, mobile-responsive newsletter template. Clean structure, skimmable formatting, professional design that reflects your product's UI/UX quality. Template evolves based on engagement data—what works, what doesn't.
3-5 Email Welcome Sequence
New subscribers get an automated onboarding sequence that introduces your mission, highlights key resources, and sets expectations. This sequence nurtures cold subscribers into engaged readers while you focus on product development. Written, sequenced, and automated—just review and approve.
2-3 Newsletters Per Month (Ready to Send)
I write, format, and deliver fully-edited newsletters 3-5 days before your scheduled send date. Each edition includes: compelling subject line options, mobile-optimized body copy, curated resources or research summaries when relevant, and strategic CTAs. You review for 15-30 minutes, approve or request tweaks, and hit send. Far less time than the 5-8 hours it takes to write one yourself.
Subject Line Testing & Optimization
I craft 2-3 subject line options per newsletter, drawing on email marketing best practices and platform-specific data. Over time, we identify what drives opens for your audience—clinical intrigue, user benefits, research highlights, or product updates—and optimize accordingly.
Monthly Analytics & Quarterly Strategy Reviews
Every month you receive a performance report: open rates, click-throughs, top-performing content, subscriber growth trends. Every quarter, we conduct a strategy session to review what's working, adjust themes or formats, and align newsletters to evolving business priorities. Your newsletter system gets smarter over time.
FAQs
Starting at$800 /mo
Tags
Beehiiv
HubSpot
MailChimp
Substack
Content Strategist
Content Writer
Email Newsletter Writer
Service provided by
Antonio Matta proNew York, USA
- 3
- Followers
Newsletter Ghostwriting for Digital Health & Wellness AppsAntonio Matta
Starting at$800 /mo
Tags
Beehiiv
HubSpot
MailChimp
Substack
Content Strategist
Content Writer
Email Newsletter Writer
I create consistent, strategically-aligned newsletters for digital health companies, mental health apps, and wellness platforms that turn your inbox into influence. Through voice capture, audience segmentation, and platform-specific strategy, I handle everything from welcome sequences to monthly analytics—while you spend just 15-30 minutes reviewing each edition. Your expertise, your voice, your goals—delivered to subscribers who actually read, engage, and act.
What's included
Voice & Audience Architecture
I conduct 1-2 asynchronous interviews with your clinical and marketing leads to capture your brand's voice, clinical positioning, and audience segments. Whether you're speaking to users, investors, enterprise clients, or referral partners—I map who needs to hear from you and what they need to hear. This foundation ensures every newsletter sounds authentically you, not generically "digital health."
6-Month Newsletter Strategy & Content Plan
I develop a strategic newsletter roadmap aligned to your business goals—whether that's user activation, investor updates, partnership development, or thought leadership. Includes content calendar with themes, formats (educational, case studies, product updates, research highlights), and clear CTAs. Each newsletter serves a purpose beyond "staying in touch."
Multi-Stakeholder Segmentation
Digital health companies have diverse audiences: app users, clinicians, corporate wellness buyers, payers, investors. I create segmented content strategies so different subscriber groups receive messaging tailored to their needs and stage in your ecosystem. One newsletter, multiple versions—or strategic sends to specific segments.
Platform Setup & Newsletter Template Design
I handle the technical setup (Substack, Beehiiv, ConvertKit, or your preferred platform) and design a branded, mobile-responsive newsletter template. Clean structure, skimmable formatting, professional design that reflects your product's UI/UX quality. Template evolves based on engagement data—what works, what doesn't.
3-5 Email Welcome Sequence
New subscribers get an automated onboarding sequence that introduces your mission, highlights key resources, and sets expectations. This sequence nurtures cold subscribers into engaged readers while you focus on product development. Written, sequenced, and automated—just review and approve.
2-3 Newsletters Per Month (Ready to Send)
I write, format, and deliver fully-edited newsletters 3-5 days before your scheduled send date. Each edition includes: compelling subject line options, mobile-optimized body copy, curated resources or research summaries when relevant, and strategic CTAs. You review for 15-30 minutes, approve or request tweaks, and hit send. Far less time than the 5-8 hours it takes to write one yourself.
Subject Line Testing & Optimization
I craft 2-3 subject line options per newsletter, drawing on email marketing best practices and platform-specific data. Over time, we identify what drives opens for your audience—clinical intrigue, user benefits, research highlights, or product updates—and optimize accordingly.
Monthly Analytics & Quarterly Strategy Reviews
Every month you receive a performance report: open rates, click-throughs, top-performing content, subscriber growth trends. Every quarter, we conduct a strategy session to review what's working, adjust themes or formats, and align newsletters to evolving business priorities. Your newsletter system gets smarter over time.
FAQs
$800 /mo