Ethical Scripting: Navigating Trauma Triggers in Video Conte...
Antonio Matta
Ethical Scripting: Navigating Trauma Triggers in Video Content
A mental health app's PTSD video goes live. 48 hours later: distress, not praise. Viewers triggered by details they never consented to see.
Even well-intentioned content can harm when scripts prioritize impact over safety.
Two critical guidelines:
1. LEAD WITH CONSENT, NOT SHOCK. Does this detail serve understanding, or drama?
2. USE PERSON-FIRST LANGUAGE. "Person with PTSD" not "PTSD sufferer." Language signals safety.
The full LinkedIn post covers:
→ All 5 scripting guidelines
→ How to write content warnings
→ Embedding crisis resources
→ Timestamp strategies
I write scripts for digital health companies navigating clinical accuracy + audience safety.
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Posted Jan 1, 2026
Ethical Scripting: Navigating Trauma Triggers in Video Content A mental health app's PTSD video goes live. 48 hours later: distress, not praise. Viewers trig...
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