Social Media StrategyChloe Troub
Social Media Strategy is the backbone of a successful page. Having a thoughtful strategy as a foundation can enhance your business's social media presence. Based on your wants, needs, goals and target market, I'll develop a strategy that's suitable for your bandwidth and one that makes reaching your goals achievable 🚀 Social Media Strategy is for someone who is looking for guidance on running their own profiles. See my service for Social Media Management if you're looking for someone to manage your social media!
What's included
Target Market Analysis
Who's your target market? In this project, I will identify your target demographic and understand their preferences, behaviors and needs. This informs the type of content that needs to be shared to resonate with this audience to maximize engagement, sales, conversation — you name it.
Cohesive feed and graphic templates
Looking for an aesthetic feed? Look no further! By creating easy-to-use graphic template, using your brand assets, you'll have a cohesive feed that captures the attention of people and establishes professionalism.
Content Categories
Brainstorming content can be tough, but it's easier when you have guidelines. I create content categories and brainstorming post ideas for you, so you will have guidelines that make brainstorming future content ideas a whole lot easier! These content categories don't come from thin air; they're central to your goals, visions, and target market needs.
Story Highlight Copy + Graphics
When people head to your feed, they want to know who you are and they need to know fast. Story highlights on Instagram are a fantastic tool, but let's be honest, creating the graphics + writing copy is hard. As a seasoned copywriter & having a BA in graphic design, this happens to be my forte.
Revamped bio
Every once and while, we could all use a little TLC — that includes your social media bios. Embodying your brands essence in 150 characters or less... is that even possible? It is, with a little bit of work.
Optimal Hashtags
Do you want to engage with your niche community and don't know where to #begin? With optimal hashtags tailored to your niche, location and audience, you'll find engaging less of a headache!
First month content schedule
Did you think I'd leave you without a month of content ideas? Because I won't! Having a guide is essential. At the end of this project, I will deliver your first month of content ideas for each platform. Psstt: *this will include overall best practices for your brand!
Tidied up with a bow on top!
At the end of the project, I will deliver a comprehensive social media strategy presentation that includes easy access to every deliverable. You can reference it throughout building out your content!
... and anything on your scope!
Let's talk about your goals and create a scope for the project that works for both of us. I'm happy to hear what you have to say😊
FAQs
Yes! Typically, strategy clients do end up moving forward with Social Media Management. I always go through my strategy process with any Social Media Management client, so we're already half-way there!
Example work
Chloe's other services
Starting at$2,000
Duration12 weeks
Tags
Adobe Illustrator
Asana
G Suite
Instagram
Later
Copywriter
Graphic Designer
Marketing Strategist
Service provided by
Chloe Troub Chicago, USA
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Social Media StrategyChloe Troub
Starting at$2,000
Duration12 weeks
Tags
Adobe Illustrator
Asana
G Suite
Instagram
Later
Copywriter
Graphic Designer
Marketing Strategist
Social Media Strategy is the backbone of a successful page. Having a thoughtful strategy as a foundation can enhance your business's social media presence. Based on your wants, needs, goals and target market, I'll develop a strategy that's suitable for your bandwidth and one that makes reaching your goals achievable 🚀 Social Media Strategy is for someone who is looking for guidance on running their own profiles. See my service for Social Media Management if you're looking for someone to manage your social media!
What's included
Target Market Analysis
Who's your target market? In this project, I will identify your target demographic and understand their preferences, behaviors and needs. This informs the type of content that needs to be shared to resonate with this audience to maximize engagement, sales, conversation — you name it.
Cohesive feed and graphic templates
Looking for an aesthetic feed? Look no further! By creating easy-to-use graphic template, using your brand assets, you'll have a cohesive feed that captures the attention of people and establishes professionalism.
Content Categories
Brainstorming content can be tough, but it's easier when you have guidelines. I create content categories and brainstorming post ideas for you, so you will have guidelines that make brainstorming future content ideas a whole lot easier! These content categories don't come from thin air; they're central to your goals, visions, and target market needs.
Story Highlight Copy + Graphics
When people head to your feed, they want to know who you are and they need to know fast. Story highlights on Instagram are a fantastic tool, but let's be honest, creating the graphics + writing copy is hard. As a seasoned copywriter & having a BA in graphic design, this happens to be my forte.
Revamped bio
Every once and while, we could all use a little TLC — that includes your social media bios. Embodying your brands essence in 150 characters or less... is that even possible? It is, with a little bit of work.
Optimal Hashtags
Do you want to engage with your niche community and don't know where to #begin? With optimal hashtags tailored to your niche, location and audience, you'll find engaging less of a headache!
First month content schedule
Did you think I'd leave you without a month of content ideas? Because I won't! Having a guide is essential. At the end of this project, I will deliver your first month of content ideas for each platform. Psstt: *this will include overall best practices for your brand!
Tidied up with a bow on top!
At the end of the project, I will deliver a comprehensive social media strategy presentation that includes easy access to every deliverable. You can reference it throughout building out your content!
... and anything on your scope!
Let's talk about your goals and create a scope for the project that works for both of us. I'm happy to hear what you have to say😊
FAQs
Yes! Typically, strategy clients do end up moving forward with Social Media Management. I always go through my strategy process with any Social Media Management client, so we're already half-way there!
Example work
Chloe's other services
$2,000