Social Media Strategy
Starting at
$
2,000
About this service
Summary
Social Media Strategy is the backbone of a successful page. Having a thoughtful strategy as a foundation can enhance your business's social media presence. Based on your wants, needs, goals and target market, I'll develop a strategy that's suitable for your bandwidth and one that makes reaching your goals achievable 🚀 Social Media Strategy is for someone who is looking for guidance on running their own profiles. See my service for Social Media Management
Process
Phase 1 — Identity
"Who are we??" Isn't that the age old question (or maybe just a Parks & Rec. Reference)?
After our initial contact + signing of a contract, we'll schedule a Phase 1 meeting. In Phase 1 we'll talk about brand identity, your current social media presence and your goals. Phase 1 is typically a few meetings.
Following our Phase 1 meetings, I will spend a bulk of time developing a Social Media Strategy with the deliverables — content categories, story highlights, story highlight graphics + copy, graphic templates, optimal hashtags, refreshed bios, first month content schedule. I'm big into keeping the conversation open for collaboration. You are the expert of your brand, and I'm the expert at this service!
Transition to Phase 2
At the end of Phase 1, we'll schedule a meeting where I will present to you my findings. You'll have two opportunities, noting the additional time it will take, to make changes to the Social Media Strategy. A meeting will follow suite of any changes necessary.
Once everyone is happy with the strategy, we'll move on!
Phase 2 — Implementation
In Phase 2, I will implement everything in the strategy that needs to change — story highlights, updating bios and transferring graphic templates to Canva. In this stage, I'm also able to assist setting you up with a scheduling platform. I typically recommend a few, and you're able to decide if you'd like to run with them.
Phase 2 — Wrap Up Meeting
In a short Loom video, I'll go over how to use Canva graphic templates and best practices.
Then, we can meet to walk through your final strategy package + I can answer any questions you have!
You will receive an email with a PDF version of your Social Media Strategy.
FAQs
Are you able to continue working on Social Media Management?
Yes! Typically, strategy clients do end up moving forward with Social Media Management. I always go through my strategy process with any Social Media Management client, so we're already half-way there!
What's included
Target Market Analysis
Who's your target market? In this project, I will identify your target demographic and understand their preferences, behaviors and needs. This informs the type of content that needs to be shared to resonate with this audience to maximize engagement, sales, conversation — you name it.
Cohesive feed and graphic templates
Looking for an aesthetic feed? Look no further! By creating easy-to-use graphic template, using your brand assets, you'll have a cohesive feed that captures the attention of people and establishes professionalism.
Content Categories
Brainstorming content can be tough, but it's easier when you have guidelines. I create content categories and brainstorming post ideas for you, so you will have guidelines that make brainstorming future content ideas a whole lot easier! These content categories don't come from thin air; they're central to your goals, visions, and target market needs.
Story Highlight Copy + Graphics
When people head to your feed, they want to know who you are and they need to know fast. Story highlights on Instagram are a fantastic tool, but let's be honest, creating the graphics + writing copy is hard. As a seasoned copywriter & having a BA in graphic design, this happens to be my forte.
Revamped bio
Every once and while, we could all use a little TLC — that includes your social media bios. Embodying your brands essence in 150 characters or less... is that even possible? It is, with a little bit of work.
Optimal Hashtags
Do you want to engage with your niche community and don't know where to #begin? With optimal hashtags tailored to your niche, location and audience, you'll find engaging less of a headache!
First month content schedule
Did you think I'd leave you without a month of content ideas? Because I won't! Having a guide is essential. At the end of this project, I will deliver your first month of content ideas for each platform. Psstt: *this will include overall best practices for your brand!
Tidied up with a bow on top!
At the end of the project, I will deliver a comprehensive social media strategy presentation that includes easy access to every deliverable. You can reference it throughout building out your content!
... and anything on your scope!
Let's talk about your goals and create a scope for the project that works for both of us. I'm happy to hear what you have to say😊
Example projects
Recommendations
(5.0)
Client • May 21, 2024
Recommended
I've been working with Chloe for over a year and I have seen incredible results from her work. Chloe consistently has over-delivered on projects as well as engagement. Creativity, strategic thinking and planning, and active engagement are the key attributes that have made Chloe such an asset to our team.
Client • May 21, 2024
Recommended
Chloe provides social media, email marketing, graphic design, communications and administrative services as needed for my campaign team that consists of volunteers, interns and part-time staff. She is a great team player, talented at providing social media analytics & understands the importance of timing as it relates to content. She's great with people, has excellent communication & project management skills, and has a demonstrated track record of meeting goals & driving results.
Client • Mar 9, 2023
Recommended
Chloe worked on our Republica Social media re-branding. I can't recommend highly enough the work that she did for us. All I can really say is that you should visit our Instagram page and check it out for yourself. Chloe's work took our social media to the next level. Working with Chloe is a wise choice for any company looking to take their social media game tot he next level,
Duration
12 weeks
Skills and tools
Work with me