Paid Social Marketing Services

Paid Social services cover the end-to-end management and optimisation of paid social campaigns for e-commerce and performance-focused brands.

Services include:

Account and performance audits

Competitor & market research

Paid social strategy & media planning

Campaign structure, setup & management

Creative strategy & testing

Ad copywriting & creative briefs

Audience, product & market testing

Budget allocation & scaling

Multi-market campaign expansion

Performance analysis & optimisation

Reporting & actionable recommendations

Platforms include:

Meta Ads — Facebook & Instagram

Pinterest Ads

TikTok Ads

Snapchat Ads

Additional platforms and cross-channel performance analysis can be discussed depending on the project.

Please note: Ad accounts, pixels and core tracking infrastructure should be implemented before campaign management begins. Tracking and attribution setup can be reviewed separately where required.

A review of the existing account structure, historical performance, campaigns, audiences, creatives and key performance metrics.

The audit identifies:

Current performance opportunities and limitations

Winning and underperforming campaigns

Creative and audience trends

Budget allocation opportunities

Tracking or attribution concerns

Immediate optimisation priorities

A concise summary with recommended next steps is provided.

A campaign strategy is developed around the brand's objectives, budget, markets and growth priorities.

Depending on the project, this may include:

Campaign and account structure

Prospecting and retargeting strategy

Budget allocation

Audience strategy

Product or category priorities

Market/geographic testing

Creative testing framework

Promotional