Performance Creative StrategyJovita Burokaitė
Creative Strategy Services
Performance-led creative strategy for e-commerce and DTC brands, combining advertising data, competitor research and customer insights to develop stronger ad concepts, hooks and creative briefs.
The focus is not simply on producing more content, but on identifying what to test, why it should be tested, and how each concept can contribute to performance.
Services include:
Creative & ad account audits
Competitor research
Creative performance analysis
Creative testing strategy
Ad concept development
Hooks & messaging angles
Creative briefs
UGC & creator briefs
Static & video ad concepts
Copywriting
Customer pain point & objection research
Offer and product positioning
Creative iteration recommendations
What's Included
Creative Audit
A review of existing paid social creatives to understand what is currently working, what is underperforming and where there are gaps in the creative mix.
The audit may cover:
Winning and losing creatives
Hooks and messaging
Creative formats
Visual styles
Products and offers
UGC vs branded content
Founder/team-led content
Testimonials and social proof
Customer pain points
Creative fatigue
Existing testing structure
Where performance data is available, creative decisions are supported by metrics such as spend, ROAS, CPA/CAC, CTR, CPM, conversion rate and creative longevity.
Competitor & Market Research
Research into direct competitors and the wider category to understand how other brands are positioning their products and communicating with customers.
Research may include:
Competitor ad libraries
Common creative formats
Messaging and hooks
Offers and promotions
Product positioning
Customer problems and desired outcomes
Testimonials and review language
UGC trends
Category conventions
Opportunities for differentiation
The goal is not to copy competitors, but to identify patterns, gaps and opportunities the brand can use in its own creative strategy.
Creative Strategy & Testing Plan
Based on the audit and research, a structured creative testing roadmap is developed.
This may include:
Core creative pillars
Customer personas
Awareness stages
Pain points and objections
Product benefits
Emotional and rational angles
Creative formats
Testing priorities
Iteration opportunities
Each concept is developed with a clear hypothesis so creative testing produces useful learnings rather than simply generating more ads.
Ad Concepts & Creative Briefs
Detailed briefs are developed for designers, editors, creators or internal content teams.
Depending on the concept, briefs may include:
Concept and objective
Target customer
Customer insight or pain point
Hook
Messaging angle
Script or copy
Visual direction
Shot list
On-screen text
CTA
Reference examples
Recommended format and duration
Briefs can cover UGC, founder-led content, testimonials, product demonstrations, statics, carousels and performance-focused video ads.
Hooks & Messaging Development
Multiple hooks and messaging variations are developed around each creative concept to increase testing opportunities without requiring completely new productions.
Hooks may explore:
Pain points
Problems and solutions
Product benefits
Customer objections
Educational angles
Social proof
Testimonials
Comparisons
Curiosity
Product discovery
Founder stories
Offers and promotions
The strongest concepts can then be expanded into multiple executions and iterations.
Creative Iteration
Existing winners are analysed to identify why they are working and how they can be extended before performance declines.
Iterations may include:
New hooks
Different opening scenes
Alternative messaging
New customer personas
Different pain points
Shorter or longer edits
New CTAs
Static adaptations
UGC variations
Market-specific versions
This allows brands to build on proven ideas rather than constantly starting from zero.
Ongoing Creative Strategy
For brands running paid media consistently, creative strategy can also be provided on an ongoing basis.
This may include regular:
Creative performance reviews
Competitor monitoring
New concepts and briefs
Hook generation
Winner/loser analysis
Creative iteration plans
Testing roadmaps
Feedback on new creative
Recommendations based on paid media performance
The goal is to create a continuous feedback loop between creative → performance data → learnings → new creative, helping the brand develop stronger advertising over time.
Example work
Jovita's other services
Performance Creative StrategyJovita Burokaitė
Creative Strategy Services
Performance-led creative strategy for e-commerce and DTC brands, combining advertising data, competitor research and customer insights to develop stronger ad concepts, hooks and creative briefs.
The focus is not simply on producing more content, but on identifying what to test, why it should be tested, and how each concept can contribute to performance.
Services include:
Creative & ad account audits
Competitor research
Creative performance analysis
Creative testing strategy
Ad concept development
Hooks & messaging angles
Creative briefs
UGC & creator briefs
Static & video ad concepts
Copywriting
Customer pain point & objection research
Offer and product positioning
Creative iteration recommendations
What's Included
Creative Audit
A review of existing paid social creatives to understand what is currently working, what is underperforming and where there are gaps in the creative mix.
The audit may cover:
Winning and losing creatives
Hooks and messaging
Creative formats
Visual styles
Products and offers
UGC vs branded content
Founder/team-led content
Testimonials and social proof
Customer pain points
Creative fatigue
Existing testing structure
Where performance data is available, creative decisions are supported by metrics such as spend, ROAS, CPA/CAC, CTR, CPM, conversion rate and creative longevity.
Competitor & Market Research
Research into direct competitors and the wider category to understand how other brands are positioning their products and communicating with customers.
Research may include:
Competitor ad libraries
Common creative formats
Messaging and hooks
Offers and promotions
Product positioning
Customer problems and desired outcomes
Testimonials and review language
UGC trends
Category conventions
Opportunities for differentiation
The goal is not to copy competitors, but to identify patterns, gaps and opportunities the brand can use in its own creative strategy.
Creative Strategy & Testing Plan
Based on the audit and research, a structured creative testing roadmap is developed.
This may include:
Core creative pillars
Customer personas
Awareness stages
Pain points and objections
Product benefits
Emotional and rational angles
Creative formats
Testing priorities
Iteration opportunities
Each concept is developed with a clear hypothesis so creative testing produces useful learnings rather than simply generating more ads.
Ad Concepts & Creative Briefs
Detailed briefs are developed for designers, editors, creators or internal content teams.
Depending on the concept, briefs may include:
Concept and objective
Target customer
Customer insight or pain point
Hook
Messaging angle
Script or copy
Visual direction
Shot list
On-screen text
CTA
Reference examples
Recommended format and duration
Briefs can cover UGC, founder-led content, testimonials, product demonstrations, statics, carousels and performance-focused video ads.
Hooks & Messaging Development
Multiple hooks and messaging variations are developed around each creative concept to increase testing opportunities without requiring completely new productions.
Hooks may explore:
Pain points
Problems and solutions
Product benefits
Customer objections
Educational angles
Social proof
Testimonials
Comparisons
Curiosity
Product discovery
Founder stories
Offers and promotions
The strongest concepts can then be expanded into multiple executions and iterations.
Creative Iteration
Existing winners are analysed to identify why they are working and how they can be extended before performance declines.
Iterations may include:
New hooks
Different opening scenes
Alternative messaging
New customer personas
Different pain points
Shorter or longer edits
New CTAs
Static adaptations
UGC variations
Market-specific versions
This allows brands to build on proven ideas rather than constantly starting from zero.
Ongoing Creative Strategy
For brands running paid media consistently, creative strategy can also be provided on an ongoing basis.
This may include regular:
Creative performance reviews
Competitor monitoring
New concepts and briefs
Hook generation
Winner/loser analysis
Creative iteration plans
Testing roadmaps
Feedback on new creative
Recommendations based on paid media performance
The goal is to create a continuous feedback loop between creative → performance data → learnings → new creative, helping the brand develop stronger advertising over time.
Example work
Jovita's other services
$80 /hr