Full-Funnel Growth Strategy for Hemokare

Hemokare wanted to strengthen the performance of Peach Boost across Meta and Google while improving the customer journey beyond the ads themselves.

The focus was not simply on generating more traffic, but on building a more commercially effective funnel: stronger creative, clearer product positioning, higher-converting landing pages and offers designed to increase both first-order value and repeat purchases. The acquisition strategy also had to balance high-intent language around curves and glute support with compliant product messaging.

I developed an integrated performance strategy across Meta Ads, Google Ads, creative and conversion.

For Meta, this included ongoing campaign management alongside a structured creative testing system built around customer pain points, social proof, UGC, ingredient education and product-focused angles. For Google, I developed the search and keyword strategy around different levels of purchase intent, separating high-intent, broader and educational search themes to identify which language actually drove purchases.

Beyond media buying, I created landing-page and product-image briefs to improve the journey from ad click to purchase, while developing bundle and offer strategies designed to encourage multi-bottle purchases, increase AOV and give customers a stronger reason to stay consistent with the product.

This connected acquisition with retention rather than treating ROAS as an isolated media metric — contributing to 30% higher sales, an 85% increase in AOV and 67% growth in returning customers.

01 — Meta Ads strategy & management 02 — Google Ads strategy & management 03 — Creative strategy & testing framework 04 — Landing page briefing 05 — Product imagery briefing 06 — Offer & bundle strategy 07 — AOV & LTV growth strategy 08 — Search & keyword strategy

Results: +30% sales · +85% AOV · +67% returning customers